It’s not unusual to let a real estate website fall by the wayside because you’re focusing all your energy on your face-to-face interactions with clients. Being an excellent agent means being present, attentive, and sociable.
But now that digital communication dominates the industry, professionals must put more effort into their website design and online marketing. One of the most profitable benefits of a realty website is lead generation. You can contact new clients and build a more impressive portfolio if your site is well designed.
But your website has to be properly set up to attract leads. If it’s not optimized to obtain the information of the people who visit, it’s not worth much. If you hope to improve lead generation on your site, here are some things you can do.
Optimize Website for SEO
Many factors drive SEO, including your content marketing and sharing tactics, but one of the most important is the quality and content of your site. If you don’t have a speedy, well-designed, informative, and keyword-optimized website, search engines and potential clients may never find you.
“You won’t come up in the list if you don’t have a well-designed website to match [queries],” says an article from the realty team and property managers of Green Residential. Your design should include a moderate use of keywords (three to four on each page), and proper metadata and tags on the back end.
This is the information that search engines use to categorize your site and attach it to search queries. You’ll also have better search engine performance if your website features high-quality images, integrated social media, speedy loading times, and other factors that improve the performance of the page.
Provide Opt-In Subscription Forms
Make it easy for visitors to get in contact with you with an opt-in subscription form. This is a pop-up that covers the browser screen a few seconds after a visitor enters your site.
It will ask for an email so you can send the person more information about your services. According to Placester, this kind of subscription form is one of the most effective methods of generating leads on your website.
Once you collect email addresses, you can make contact and increase the chances of turning visitors into clients. “The average lead moves far through the sales cycle via content marketing before they choose to contact you or convert,” the Placester article says.
“Email marketing allows you to have critical, valuable, and educational ‘discussions’ with your prospective customers well before they’re prepared to make any sales decisions.”
Blog to Reach Customers
According to research from Easy Agent Pro, you’ll get 55 percent more leads if you maintain a blog. “Real estate blogs are no longer just an excellent way to build trust and maintain credibility on your website,” the Easy Agent Pro article declares. “They are a requirement to get traffic and leads.”
Blogs share pertinent and useful information with visitors. You can use yours to build trust and increase engagement, so when clients are ready to do business with you, they already feel as if they know you.
What’s more, articles on your blog can act as a catalyst for calls to action. At the end of an authoritative and fact-based article on the home inspection process, for example, you can explain how having a trusted real estate agent makes the process easier. Then you provide your contact information or a form to drive the lead home.
Great realty websites use SEO, plugins, and blogging to generate attention and create real leads to their sites. With tactical design and smart use of all the available tools, Realtors can attract new clients without spending a lot of money or exhausting their resources.