Internet-based businesses are bigger than ever. Look at the enormous success of companies like Amazon, Facebook, Twitter and Netflix over the last five years. Apart from the big online businesses such as social media and retail, the old weblogs have turned into a growing professional avenue for many. Blogs are one of the easiest outlets for anyone looking to start an online business. Though we have been talking about blogging consistently, it’s one hot topic that we need to keep revisiting on this blog.
If you’re a serious blogger, you probably want to make your blog the main source of income. That’s not so easy, especially with the overload of blogs that exist and the thousands that are being launched every day. Whether you’re just starting a blog or you’ve already been blogging for a while, there are several things you can do to make more money.
To begin with, you need to stand out, and you need to offer real value and make sure that the value can be seen by the right people. Very few people are able to make money off their blogs and even fewer are able to support themselves with their blogs. However, some are able to make upwards of $100,000 per month, and it’s possible for you to make that kind of money too.
Blogs are not always a good source of passive income like many people believe. It is possible to make a living from your blog at home (or anywhere in the world!), but it requires a lot of hard work. Like, 60+ hours a week work. However, the hard work can bring in big money if you have the right strategies and quality products and services.
Before we continue on out topic of blogging, I would suggest you don’t rule out the option of starting some other online venture if you have the right idea and resource. You can start an e-commerce store, offer digital services or create aggregation platforms. If you can execute an idea well, it can bring tonnes of money and fame for you. For instance, video-streaming service Netflix has become so popular that people all over the world are using Netflix proxy services to unlock and access the best shows and movies.
Here are the top things you can do to make your blog more profitable.
1. Write about something you care about
If you want your blog to be a real success, you’re going to have to write about something that can stretch beyond ten measly posts. You definitely don’t want to stay with a topic that you can only say or write so much about. You need to write about something that you care about and can remain interested in, otherwise you won’t persist when you feel like giving up. Your passion needs to shine through your work for your readers to see that you not only care about your topic but that you really are an expert on what you do.
2. Offer valuable content and products
You have something to sell, but that’s not what is going to initially attract people to your blog. Whether you write about art, sports, or making money online, people are going to come for the information you provide. Aim to solve a few problems and people will see that you have real value to offer them, or give them something really unique that can’t be found elsewhere. If you’re not able to achieve this through your blog, chances are you won’t be able to offer them products or services of value either.
3. Be consistent with blogging
Post content once a week or more and be consistent about it. Let your readers know when new content will be available (every Thursday, every Monday and Friday, etc.) and make sure to deliver on the scheduled days. If you like to procrastinate or subscribe to the belief in writer’s block, try to write several posts ahead of time and release them on the allotted days. Staying ahead puts less pressure on you and gives you time to focus on other stuff like advertising, networking, and creating awesome products.
4. Collect subscribers from the beginning
Why wait to ask people to subscribe? Start from the very beginning and you’ll be able to track your progress in another effective way. If you have even a small list of loyal subscribers when your first product is ready to launch, you’ll have your first small group of customers too. Remember, most bloggers make well under 5,000 dollars per year if they’re lucky. It takes time to build up a following and bring in a good income. Celebrate your small successes and allow them to motivate you to achieve more.
5. Start selling from the beginning
If you already have products at the launch of your blog, digital or tangible, you can begin selling immediately. There’s no reason to wait if your goal is to sell your products and make money. These sales will give you a lot of helpful information that you simply cannot get anywhere else. They will tell you who is buying your products, how they found them (which blog post roped them in), and what you need to do to make your product more appealing to similar buyers. You’ll also be able to use the income as incentive and funding to continue your blog.
6. Network with other bloggers
Networking is so important for bloggers because they can help each other reach their biggest goals in multiple areas. Knowing other bloggers in your field keeps you in the loop and gives you a list of contacts to reach out to when you want someone to share your content and help you sell your products. Your blogger network can provide help with backlinks, guest blogging, and referrals, all the necessary components for creating a successful blog.
7. Choose how you want to make money
This is a really important step that needs to be given careful consideration. You can’t just throw a million revenue options into your blog and hope for the best (at least you shouldn’t!). You don’t want to have Google AdSense advertisements, private ads, affiliate sales, and ads for your own products competing with each other for attention. It won’t bring in more money; it will only turn your readers off! it will risk looking too “salesy” and your readers will see that you’ve placed your money-making goals above offering valuable content. Try to use one or two methods of generating income at a time. If you have your own products, sell those. If you don’t, sell other people’s products. If you get a lot of traffic, AdSense could bring in the money you’re looking for. Just don’t do everything at once.
8. Advertise your blog/website
There are a lot of ways to advertise your blog without paying for actual advertisements. Promotion should take up a lot of your time if you really want to reach a wide audience and get major traffic. You can start by sharing your blog posts and being active on social media, and don’t just limit yourself to Facebook and Twitter! Create some attractive images to go with your content and share them on Instagram and Pinterest. You’ll also benefit from guest blogging on other popular blogs whose readership might be interested in yours. Try being an active commenter on forums where your signature includes a link to your blog. The forums should deal with things related to what you write about for best results. You can also offer commissions to other people who are willing to promote and sell your products through their websites or social media accounts. Don’t forget to include links to your more profitable posts within your new blog posts. The key is to target more shares and get people to come back to your site.
9. Learn SEO for blogging
Ignoring the basics of SEO won’t save you much time or money. Having some SEO sense while building your blog can only help you in the long run. Make sure to register your website with Google, be active in the comments section of your own blog, do keyword research for each blog post (use long-tail keywords for best results), and create a site map. All of these things will help your ranking on search engines and allow you to stand out a little bit more.
10. Get professional website design
Your design is one of the most important things if you want to keep people engaged on your website and help them find what you’re selling. It may even be a good idea to have special tabs or buttons that lead to your most popular content and products, for example. As with any website, your design should be intuitive, attractive, and easy to navigate. It’s worth investing in a good web designer, or at the very least a great WordPress theme if you’re serious about your blog.
In addition to these ten tips, here are a few more things to think about:
- Have a suitable domain name that’s easy to remember and relevant to your blog
- Track your blog’s progress with Google Analytics
- Consider offering a paid subscription with premium content
- Quality and uniqueness should be your first priority
Final Advice for Bloggers
Don’t try to overload your blog with ads and sales pitch. Your goal is to make money, but it won’t happen at the expense of your readers’ satisfaction. Choose your methods of revenue carefully, and make it a priority to offer quality content and products that your readers actually want.
No one will buy your products just because you want them to. They need to have value, especially if you’re offering digital products like eBooks, webinars, or courses. There are more of these than there are people on the planet, and you won’t be the only one pushing an eBook onto everyone who stumbles upon your blog. There is some stiff competition out there, so make your products or services really valuable.
If you’re selling information, sell quality information, not common sense or motivation. If you promise rare hacks or secrets, make sure to deliver.