Imagine yourself staring at a message board with two posts on it that read:
“I had pancakes for breakfast today!”
“Try my own recipe for peanut butter-flavored pancakes with chocolate chips.”
Which of the two will you read first?
Pinterest works the same way. In order to get “pinned,” you need to make your posts interesting and relevant; hence the term, “Pinworthy”.
Pinterest is not just a social media network; it is a content-delivery network. So if you want to brag about your sumptuous breakfast to your friends, you can use Facebook and Twitter for that. But if you want your blog or website to move up in the scale of affiliate marketing, you have to be meticulous in making yourself Pinworthy.
Since it is about content, it relies on your performance to deliver quality images that will attract visitors to your blog or website. Once the traffic increases, advertisers would then see your potential as a good affiliate.
Aside from delicious pancake recipes, here are some good tips and techniques to help you get pinned:
1. Post engaging images.
Pinterest is all about images. As mentioned, these images should not focus on building your social media persona. Instead, it should convey relevant content that will stir public interest.
Let your creative juices flow through your posts. If you are not into photography, you can try to search for quality photos online. However, ask permission first before using them for your posts. Also, be mindful of adhering to the Pin Etiquette.
2. Follow the bandwagon
Following the bandwagon won’t make you a copycat. To make your original posts Pinworthy, let the themes coincide with current trends. For instance, feature how amazingly empty the busy streets of New York are every 4th of July.
3. Make your posts sticky
Try some post-hopping and look for themes that draw a lot of traffic. Use these themes as an inspiration for your new post. Add some twist or put your own flavor to it.
For instance,if a post on eccentric furniture got pinned a lot, improve this post by featuring weird beds or peculiar rooms. Be innovative!
4. Make your posts your trademark posts
You can either place your own watermark on your photos or use your website typefaces on your Pinterest profile. This way, you get to discreetly promote your website to your Pinterest visitors.
5. Post consistently
Much like blogs and other social media pages, you have to update your own board on a consistent basis to keep your visibility high and your followers interested. You’ll be seen as a reliable source of awesome pins, and people will always be looking forward to your posts.
There are more tips that you can use to improve your “Pin-worthiness.” But the best tip we can give you is to post images that you are truly passionate about. Doing things that you love makes you accomplish more than what you initially expected.
And don’t forget to link your website on your profile to encourage your potential for affiliate marketing!
About the author: Kyle Kam is a marketing consultant for Affilorama, an affiliate marketing portal. You can also check their affiliate marketing blog and affiliate marketing forum for more tips and information about affiliate marketing. You may follow him on his twitter @undisputedkyle