Making money through blogging sounds like a marvelous career, but not too many people find it possible to make their fortune via passive ad revenue. Some bloggers make a living by selling products, which they market on their blog for optimum exposure.
Many tactics go into promoting and selling products on a blog, but marketing techniques are one of the most important. Selling a product through your blog is not an easy task.
Too often, bloggers might have a great product, but they don’t know how to market it properly, so the site fails to grab the attention for the product that it deserves. And unfortunately, when that happens, most of those disappointed bloggers give up on the endeavor before it’s really been given a chance to perform.
If you’re looking to give your products a good shot on your blog before you throw in the towel, here are some marketing schemes you should try.
1. Create a Product People Will Buy
This doesn’t relate directly to marketing, but it’s an essential factor in making your primary marketing efforts a success. If your product isn’t a desirable item, you’ll never move it, even with tried-and-true marketing moves.
Take Google Glass for example. Google developed a pair of futuristic smart glasses that could project information in front of the wearer’s eyes. It was marketed aggressively, but when it went on sale, this wonder product tanked.
Apparently, there was no real need or desire for smart glasses, especially ones that make you look like a robot. Though the marketing got consumers excited and buzzing about the concept, it couldn’t sell the product because it turned out there was no demand.
On the other hand, consider this personalized kid book from Dinkleboo, a company that makes customized gifts and other items for children. The company recognized a need for unique, fun, and useful gifts that transcend the typical overwhelming toy market.
Dinkleboo designed an opportunity to make customized kids’ stories and coloring books. Kids and parents immediately saw the appeal and love them, which makes the company’s success easy to understand.
2. Make Offers Relevant to the Audience
Once you’ve developed a strong product, you have to get it in front of the people who will buy it. Trying to market personalized children’s books to an audience of single men ages 18 to 25 is totally useless. Oh, a few might have a niece or nephew who would like one, but the majority will completely ignore it.
If you can market toward mothers, fathers, and grandparents, on the other hand, you’re more likely to nail a target niche that can’t wait to do business with you.
If you’ve been writing a blog, you probably have a niche audience you can pull from already to show your products. When you create a product specifically to market on your blog, it should appeal to those readers.
Make the value proposition clear for everyone who’s apt to visit. Explain how your product fills a unique and vital need for its intended customer.
If you’re selling clothing, for example — like Malyn Logic, a blog boutique focused on fashionable motherhood — you can make the value proposition clear by showing your product in an irresistible fashion on models who represent your audience.
3. Fold Offers Into Blog Posts
For search ranking purposes and to maintain the credibility of your blog, try to avoid over-promoting your wares. You can mention items in nearly every blog post, but fold your offers and promotional remarks into the larger conversation of the article.
The best way to do it is through calls to action. If you’re selling customized T-shirts for teenagers, for instance, you might write a piece the addresses the importance of standing out from the crowd and defining your personal style.
When you present a call to action, it should fit logically into the rest of your post, and the reader will see the value proposition. That should encourage purchases.
Creating a noteworthy product and then selling it requires a solid marketing plan. The foregoing tips are few, but if you take the trouble to perfect and apply them to your strategy, the odds are high that you’ll see the benefits in climbing revenues.