The realities of starting an ecommerce site are clear: competition is fierce and it’s incredibly hard to stand out an an already-crowded field. However, does that mean you should give up before you even get started?
Many ecommerce brands fail because the marketers behind them often feel that they can coast on word-of-mouth or the laurels of their products alone. Unfortunately, you can have a flawless product on deck and still fumble if your website isn’t up to snuff.
Building an effective ecommerce site doesn’t have to be rocket science. With the following three tips in mind, you can build an ecommerce site that’s straightforward, simple to buy from and drives traffic without fail.
The question remains: what are most brands overlooking?
Build Up Your Blog
Content marketing is often the missing piece of the puzzle for many ecommerce brands. Given the fact that you can generate income from blogging alone, it’s no secret that your ecommerce store should likewise boast a blog as means of driving targeted traffic. The benefits of blogging for ecommerce brands are three-fold:
- You can rank for competitive keywords in your industry: if you aren’t taking the time to do so, chances are your competitors are more than willing to do the legwork to rank themselves
- You present your site as more than just a store, but also a resource for buyers
- You allow your brand’s personality to shine, which is crucial to standing out from the competition
When it comes to ecommerce, blogging is an absolute must for building trust and driving new customers into your funnel.
Don’t Ignore the “Small Stuff”
Robust ecommerce solutions such as WooCommerce and Shopify can help you build a supercharged online store in mere minutes. However, don’t ignore the seemingly small details of your store that could make your break you business. For starters, consider the following as it pertains to selling online:
- Product descriptions that outline the fine details of what you’re selling and target keyword simultaneously
- Eye-popping imagery that helps you seal the deal: ideally, you can show your products in action versus simply posting stock photos
- Include killer calls-to-action wherever possible on-site to ensure that people actually notice your links and click them (think: bright colors, strategically placed and loud)
Paying attention to these elements of your site could be the difference between your next sale and bounced traffic.
Have an Actual Social Media Strategy
Many brands make the mistake of blasting their content on social sites and simply hoping for the best. Unfortunately, such a social strategy is a waste of time and energy. Instead, build up an actual social media strategy that emphasizes the following:
- Spending time on sites that are actually relevant to what your selling (for example, Pinterest is prime for certain B2C niches while LinkedIn or Facebook may be better served for B2B platforms)
- Get in the trenches with your customers on social sites to figure out what they’re talking about and buying as means of coming up with relevant content and products accordingly (think: hashtags, forums and what your competition is up to)
- Tailor your content for social sites, including a unique post and image for each social blast, and don’t simply blast product pages without context
Becoming a success story through ecommerce doesn’t have to be a headache. Focus on actually selling your products through smart content marketing rather than slapping a site on the web and hoping for the best.