As an entrepreneur, it’s up to you to discover the best ways to gain exposure and get traffic to your website so your business can reach the next level. You’ll have an impossible time building an online business if your website lacks traffic and visitors. On the other hand, if you learn a few SEO tips and tricks, you’ll tap into the most valuable traffic on the web.
After you begin to harness the power of the search engines and use them to your advantage, your website will experience life-changing growth that has a serious impact on your bottom line. If you approach SEO correctly, you’ll have access to a sustainable traffic source that’ll lead to more visitors, fans, and people ready to buy your products and services.
The benefits of SEO may seem easy to understand on the surface. But you may not realize the true value of this awesome traffic source just yet. We’ll fill you in on three major benefits you can immediately take advantage of as soon as you start getting first page rankings on Google, Yahoo, and Bing.
Gain Instant Credibility through Top 3 First Page Rankings on Google
Many business owners fail to realize just how powerful top 3 search rankings on Google really are. When your potential customers see you at the top of Google while they are searching for companies just like yours, they will instantly look at you as a major authority in the market.
Why is that? They figure if Google and the other search engines think you’re the best by ranking your site highly on their search listings, they might as well trust that you are an authority in this industry as well. Google and the other search engines pass along authority to your site by ranking you highly in their search listings.
This has an even greater trickle-down effect as well. As an example, let’s say you have a Florida-based website focused on fixing broken smart phones, iPhones, and computers. If you attempt to rank for the keyword phrase “iPhone repair near me” and your site already ranks highly for other keyword phrases, Google and the other search engines will likely rank you highly for this keyword phrase as well.
As you can see, this instant credibility will provide a serious boost for your business. You’ll become a recognized authority in your community and this will ultimately end up delivering new customers and more business.
Increased Website Traffic
This should seem like a no-brainer to many of you and maybe it is. Local businesses do very well when getting high rankings in the local search engines for relevant keyword phrases.
These rankings will deliver more traffic to your website. The traffic will consist of people looking for products and services like the ones you sell, so it’s much easier to convert these searchers into paying customers.
SEO Provides Long-Term, Sustainable Traffic for Small Business Owners
Last but not least, it’s a lot easier to maintain high first page rankings in the local search engines as opposed to ranking highly for national keywords.
Since search engine optimization is not that expensive, it’s worth to continue keeping your local SEO keyword rankings high in the search results. Stick with white hat SEO methods because gray hat and black hat methods have a tendency to backfire and your rankings will disappear once Google blacklists that particular method.
Remember, it is possible to take your small business to the next level with SEO. Keep these strategies in mind as you grow and expand your reach online.