With more and more brands flocking to Instagram as a means for advertising, differentiating and building a successful presence is becoming increasingly challenging. The opportunity, however, is still extremely lucrative – as Instagram has made itself a pillar in the world of marketing for reaching an up and coming generation of powerful consumers. The only […]
It’s a given that when you’ve got a blog under your wing, there is a powerful compulsion to focus so much on the content creation aspect that you end up neglecting your presence on social media, using it as an outlet for the content itself rather than a vehicle for the “brand” that your blog […]
Instagram, the photo sharing social media platform, is the most hip in the world of social media. If you are interested in online entrepreneurship, establishing yourself as a blogger (think image-centric blogging niches such as photography, fashion, food, travel and more), or even becoming a social media influencer, you cannot afford to miss Instagram. Building […]
While most retailers have long since jumped into the world of social media and digital marketing, there’s one surprising group that seems to be reluctant: luxury brands. Luxury brands have seem to be more hesitant about their social media and digital marketing efforts than many other retailers. A lot of this is probably because these […]
Behind every successful business is a winning customer service strategy. Today’s consumers expect a seamless experience, and in the crowded online market, anything less will see them taking their business elsewhere. Where brick-and-mortar stores have the advantage of face-to-face communication, internet businesses must find other ways to provide great customer service. Here are some crucial […]
If you want to grow your personal brand in 2017, then you need to turn your attention towards the platforms that matter – and one such platform is Twitter. While it doesn’t always receive the same mainstream attention as Facebook or LinkedIn, it’s an extremely powerful social channel that needs to be taken seriously. Four […]
When social media was first introduced to the world, it seemed like a vanity outlet for individuals, primarily young people. What most of the world didn’t realize, is it is an amazing way for people from all walks of life to connect with each other. Now that social media has been around for a while, […]
If you want more traffic to your websites, blogs, Facebook pages, YouTube videos or increase your followers on Twitter, all that you need is a free Web-based tool. Leverage the power of social networking to make your marketing campaigns viral.
Are you planning for social media optimization in order to increase your site or blog visibility? Well, social media optimization will work in your favour if you’re aware of your target audience and you know how to attract their attention. Read on to know about the tips for effective social media optimization.
Are you unable to decide whether to focus on SEO or social media optimization? Do you think SEO is dead once SMO has begun? Well, SEO and SMO co-exist, and they can be combined together in order to achieve the best results in terms of traffic count and lead conversion. Read on to know you can use both SEO and SMO for your website/blog.