Content marketing is one of the most cost-effective strategies you can use to build the visibility of your brand. You’ll attract more organic traffic, build a social audience, and retain your visitors by giving them something valuable. The downside is the sheer amount of effort it takes to create and manage a campaign. Fortunately, there […]
There’s something to be said for long, meaty content, but today’s Internet users are far more interested in quick hits and scannable articles. If you’re still writing in the same style and format as you did 10 years ago, something probably needs to change. The Intense Craving for Digestible Content Social media has been extremely […]
Every content marketing strategy should have a budget, regardless of the size. So whether you’re on a time, money or talent budget, there are ways of getting around them to make sure that your content marketing gets done.