Online leads and customer acquisition is a must if any local or online business wants to thrive today. Your business/company must have a professional website to impress potential customers and clients. But, having a professional website is not enough. Your business website must rank on Page #1 of Google for your keyword. SEO, or search […]
Search engines, including Google, know that several websites use sneaky methods to trick search bots in their constant battle to rank high in search results for traffic. They don’t want undeserving websites to sit in the top slots in search results.
As tempting as it may be to use black hat search engine optimization for increased website traffic, you will do much better if you stayed away from SEO companies who use this illegal technique.
A very popular way of getting backlinks is trading links with other webmasters. You put a link to a website from yours and, in return, the other website puts a link to your website. If you do trade reciprocal links with other websites, beware of the black hat SEO guys! You are probably being tricked into sending free one-way backlinks.