Creating an online store has been made easy through Shopify. In fact this eCommerce site builder has paved the way for thousands of businesses to flourish.
But how do you stand out among your competition and continue increasing your sales overtime?
Sustainable Search Engine Optimization (SEO) strategies have progressively helped in attracting the right prospects that can potentially become your customers.
You should want your website’s placement in the top ten search results for relevant keywords since according to data, 75% of users never scroll past the first page of search results.
Awareness about this information is just one thing. How you act upon this fascinating actuality for the betterment of your business is another.
If you’re into ecommerce and running a Shopify website, the good news is that there are surefire strategies that will help you gain more sales. In this article, you’re going to learn 6 sustainable techniques to get those prospects to your online business.
Research relevant keywords that people use
In order to sell your good and services online, your target market must first find your site. People start looking for things to buy by typing in search terms on search engines.
The first thing you should do is to brainstorm for keywords that your customers would search for to locate the products in your store.
You add these relevant keywords into your content; including page titles, descriptions, and image alt text.
Keywords can be at a minimum of two words but you could also make use of long-tail keywords (3-5 or more words) as well. Long-tail keywords come in handy because they target buyers that are looking for something more specific.
Although there’s going to be lesser traffic through this than with a more common, highly competitive keyword, the traffic that you draw in will be better.
Create high-quality and engaging content around your researched keywords
If you were a customer, the last thing you would want is to arrive at an ecommerce content that’s totally irrelevant from what you expect. This is where effective content marketing comes in.
Every Shopify website needs to have great content. Great content isn’t just all about the right keywords, it also entails fitting those keywords into the right context.
For example, if your search terms are about clothing for women, your entire article has to be about that. give your potential customers a good user experience.
It would help to research your market persona to craft content that your audience actually cares about. You can use a research tool like BuzzSumo to know which topics are trending in your niche.
If the internet searcher or potential buyer continues to find your posts credible, you will earn their trust and in that way you can draw more deals and obtain positive ratings and reviews.
Pay attention to your basic website factors
In Order to attract visitors to your store one should understand Shopify SEO. The first step is taking a closer look into basic on-page elements.
These elements include your title tags, meta descriptions, headings, and file names. Let’s consider title tags and meta descriptions as an example. Since these show up on SERPs, how you write them affects people’s perception of your brand.
Make sure that the captions are related to what people are searching for. They should clearly describe your offers so your audiences are more likely to click through and buy.
Utilize high-quality product images
No buyer will pay interest in a listing that has poor or no quality photos. So flaunt your photography skills and provide a number of excellent shots – check out our product photography tips in the link down below.
Use a camera that captures high resolution images of your products. If you don’t have a white background at home, a good alternative would be a white poster board to go against the color of your products.
Remember that when internet searchers look for products in the search engines, they will not only be looking at the “Web” results, they also check at the “images” tab results.
Pairing good quality images for your product and having relevant keywords in the image alt txt could make your site rank well in the search engines. This smoothen the progress of attracting a lot of traffic or potential buyers to your site.
Get active on social media.
A social media presence can significantly drive traffic to your website. This is why an active participation in social media is crucial. If you don’t have one, then you’re clearly missing out. Network build-up can help spread your content, site and brand.
For your choice of social platform, Instagram works best for ecommerce brands. The reason for this is that Instagram is purely visual. There, you’ll be able to display your products beautifully.
Add captions and use hashtags to spread your posts like wildfire. Don’t forget to include a call-to-action from your post to invite people to check out your product page. Place a link on your Instagram bio.
You would also want to provide better customer services on social platforms like Facebook and Instagram. Genuinely involve yourself with answering your audience’s concerns and complaints. Take this as an opportunity to improve your reputation.
Build high-quality backlinks
Why do backlinks matter in SEO? Whatever website you build, whether it’s built on Shopify or another platform, backlinks are like “votes” that tell search engines that your site deserves to rank.
You need to remember an important fact about backlinks; it’s quality is what really matters more. Having a large number of backlinks to your website is good. But quantity alone won’t pull off.
At times, it can have the opposite effect. Extremely large number of links, especially if built in a brief moment, can be interpreted by search engines as an attempt to manipulate them. Since your goal is to impress the search engines, you must focus more on how to impress and inspire your website visitors.
You can generate links through writing blog posts around your products that provide massive value. You can also explore other areas such as influencing bloggers, vloggers, and the press.
It is never an easy task to stand out among thousands of website competitors in the eCommerce business. In fact, it is getting even more difficult in time as the market grows.
Yet one thing is for sure, it is never impossible. So make use of one or more of these SEO tactics to increase your sales in the competitive market and continue to succeed in the long term.