Ecommerce has enjoyed a rather meteoric rise in the past decade as more and more people take advantage of the conveniences it offers. It also means that ecommerce has become an effective and lucrative business opportunity.
You can start selling online with self-hosted website with ecommerce softwares such as Open Cart, Prestashop and Zencart. For those not ready to take the trouble of maintaining and managing website for ecommerce business, there are ecommerce platforms that are hosted and maintained by service providers such as Shopify.
In the managed ecommerce platform space, Shopify dominates with user-friendly features for online retailers. With newer apps and integrations like Shopify CRM helping you stay ahead of the cross-channel game, it’s never been easier or more exciting to be an online retailer.
While local computers with relevant softwares originally was the answer to keeping businesses humming, the Cloud came into play. All the software functions and features, including storage, was moved online with emergence of Software as a Service (SaaS). Suddenly everything went online with no need to maintain computers with software. Any computer with Internet provides you all the control for your web-based softwares hosted in the Cloud.
Ecommerce is not alien to the trend. Cloud-based ecommerce customer relationship management (CRM) softwares offer online businesses a multitude of tools and features. Online businesses now have a new way to store, manage, and use their customer data to improve their sales.
If you are an online retailer using Shopify, you too can benefit by taking your business in the Cloud for staying agile and relevant in the hyper-competitive space. How exactly can CRM software benefit your Shopify store? Here’s a look at some of the top ways it is transforming how ecommerce operates.
Automated & Streamlined System
For ecommerce to be successful, it is vital to be aware of the latest sales trends and data. A Cloud-based CRM can gather all the data from various sales channels you are using, and analyze it as a whole to predict trends and create a business strategy more easily.
With a centralized CRM, your online business gets a new boost trough automation of various time-consuming processes such as collating data, communication between store and warehouse, and much more. With automatic processing of your data and sales figures, you can save time with quick checks on inventories, sales, etc. You have the complete picture of your online ecommerce business at one place, and in real-time. This cross-channel integration is something that any ecommerce business can benefit from.
Create a More Effective Marketing Plan
As an ecommerce business, you are likely always on the hunt for new leads plus new ways to nurture and keep the customers you already have. A Shopify CRM software allows you to approach your marketing plan in a different way, in fact you will likely be able to re-write your current marketing strategy.
Creating an effective sales campaign takes a lot of time and effort, and at the end of the day there is some guesswork that goes into it. This doesn’t have to be the case because with CRM, online retailers are able to go after customers in a whole new way. All that extra information is used to identify customer trends and sales trends and then shape your marketing efforts around these. Results can start to happen fast rather than taking months to figure out the right approach to take.
Improve Internal Operations
While there is a lot of focus on how CRM can help with marketing efforts, identify sales trends, and customer trends, there is also the fact it changes how the company operates from an internal standpoint. Employees can be spread out in a variety of locations, even in different countries, which can make communication between departments almost nonexistent. A company that isn’t communicating is one that just can’t succeed. But how do you boost the ability to communicate? Through CRM.
CRM features its own chat feature. What this means is that team members can chat in real-time, use tags to bring others into the conversation, and share documents and files with ease. Management can use this same software to assign tasks, manage progress, and stay on top of all the happenings. The workflow tends to be smoother and the communication between departments increases dramatically. By simply choosing the right software, you will in fact be boosting your team’s productivity level.
More In-Depth Look at Data
Of course, one of the biggest draws in using Shopify CRM is the fact you get a much more in-depth look at data. Rather than just collecting point of sale data that doesn’t provide much in terms of customer behavior, CRM makes it possible to track, monitor, and analyze even the smallest of details. You can set parameters such as how far back you want to look at data, how often are customers returning products, what are the customer’s average order value, what are the most popular products, which items are getting significant traffic but not selling, what are popular seasonal items and so much more.
Another aspect of data tracking is that you can start to take a look at how you are performing on social media. Social networks are huge today and offer retailers yet another marketing avenue. This CRM software is able to take a look at what is being said about you on social media, how you are performing, where you may be trending, and where you are falling behind.
You will be able to create a more targeted and effective marketing campaign based on the data you collect. If there are social networks such as Facebook, Twitter and Instagram, where you are under-performing, you can then make adjustments and use the CRM to track the results and gauge if your efforts have been successful.
No matter how you cut it, the future of ecommerce marketing seems to lie with CRM cloud-based software. It doesn’t matter what kind of products or services you are offering, this software is able to provide with the kind of information and data you need to effectively manage and move your online business forward.