If you own a blog and haven’t tied up with one of the many affiliate programs, then you are doing it wrong and are losing out on a ton of revenue. Setting up an affiliate program isn’t as complicated as it sounds, with the help of the strategies presented in this guide, you will be on your way in increasing your affiliate earnings while working from the comfort of your home.
What is affiliate marketing? And how does it work?
To put it in one word an affiliate marketing (read definition on Wikipedia) program translates to ‘commission’. When a company hosts a service or a software for a subscription or a flat fee, they need bloggers to advertise their products. This is where you come in and appropriately list their link to your readers on your blog and ensure that their product is worth purchasing.
Every time a reader clicks your link and makes a valid purchase, you receive a part of the commission. Sounds simple? That’s really all there is to it.
Where can I find affiliate programs to partner with?
On the Internet, of course! A quick search on Google will turn up results of companies that have set up an affiliate program. There are two ways to sign up for affiliate programs
- Visiting the company’s website directly and clicking the ‘Affiliate Program’ link
- Finding an affiliate website that hosts thousands of these programs
When you manually go to a company’s website and sign up for the program, you are generally receiving a higher cut on the commission. While an affiliate website takes a cut from your overall earnings, a charge for doing the research for you.
How do I determine the right affiliate programs for my blog?
It’s highly important that you understand the topic that you are blogging about. It’s no good to advertise a web hosting program when your blog is talking about current world events. This will make you seem like you are hungry for sales and is definitely not something that will go down well with your readers.
Instead, match your web hosting program affiliate with a blog about how web hosting can benefit your readers and why they should start a blog. Then place the link subtly so your readers can choose to buy the product if they choose to.
Are Affiliate programs a good source of income for individuals looking to work online?
The answer is – Yes! Most definitely, if you put in the effort to build a network of readers that come to your blog, then affiliate programs are great for individuals looking to earn a decent income while working from home. It’s important to post creative content while also considering the reading age of your audience. The affiliate link should also be in context with your blog or you would sound like a sales marketer advertising and this is a quick way to lose your audience.
Tricks to Adopt into your Affiliate Marketing Tactics
Now that you understand the basics of affiliate programs, it’s time to utilize the best-known secrets in the blogging industry and convert your ordinary blog into a revenue generating website.
1. Research Keywords
If you want more commission from your affiliate links, then you need more readers. To attract more readers, you need to score high on search engine results, so that your blog shows up on the top page of popular search engines. To achieve this, you need to do your homework on the term – Keywords!
When a user types a term in a search engine, this is known as a keyword, you need to understand the popular keywords that are doing the rounds and utilize the same keywords into your blogs. Once you have optimized your blog to show creative content along with search engine optimized keywords, you will notice your viewership grow in a matter of days.
2. Promote your Blogs
Affiliate programs by themselves don’t generate any revenue, you need to generate the audience by yourself. A quick way to maintain a good readership is to regularly promote your blogs on social networks such as Facebook, Twitter, Instagram, etc.
These social sites are filled with people looking to access information that you may have but since they haven’t heard about your site, this would be a seemingly impossible task. Through social promotions, you can ensure your blogs are shared across multiple readers in a short time and attain maximum readership to your blogs.
3. Maintain a Professional Blog
No one likes to see a blog that is filled with walls of text. In order to keep your readers interested, keep your blogs short and to the point. Ensure you minimize fluff and use simple words, you don’t want to sound like an English speaking professor but treat your readers like you would a child. (Learn how to start a blog.)
- Utilize plugins that organize your blog posts into their respective categories for easy navigation
- Use teaser texts
- Ensure your punctuation is on point, use short paragraphs
- Minimize your total word count
4. Activate Deep-Linking
Deep-linking is directly linking the product to your reader instead of linking them to the homepage of the affiliate partner. This guarantees a higher chance that your reader will purchase the product without having to navigate themselves to the product. Ensure your reader is fully aware of the product that they are buying or you may end up making a commission temporarily while losing precious long term readership if you provide false marketing.
5. Utilize Multiple Affiliate Programs
The secret to success for many bloggers is to sign up for multiple affiliate programs, instead of marketing one or two. You can maintain a consistent stream of affiliate revenue by suggesting your readers with various options instead of forcing your reader to choose from one. For example, if you were to direct your readers to an online shopping platform, you would do well by linking Amazon, eBay, Walmart, etc. instead of just Amazon.
6. Test Your Display Ads Often
While display ads are a great way to advertise affiliate links, many bloggers make the mistake of not reviewing their revenue generation history. Any display ads not generating revenue for a long period of time should be replaced by assigning another affiliate program in its place. You will notice that by recycling older affiliate links with newer ones, your revenue sales can increase over time.
7. Solve People’s Problems
While money is important to sustain one’s lifestyle, it must always come second when offering your service to your readers. It’s important to post blogs that relate to identifying people’s problems and solving them, you can subtly post an affiliate link that can positively help your readers. Follow these general rules to keep your readers happy:
- Avoid making blogs for the sake of earning money through false advertising
- Never steal another blogger’s hard work and apply your link to it
- Readers are smart and can see through your trickery, avoid fluff
- Ensure you answer your readers’ queries relating to the product you are marketing
Although, these tips can assist in growing your readership, it’s ultimately up to you and your efforts to maintain the success.