According to Business Insider, hundreds of thousands of Facebook accounts are hacked every day. ‘Big deal,’ you might think. ‘In the worst case, I can just delete the account and start over’. You couldn’t be more wrong– and there are many very convincing reasons you should work harder to secure your business Facebook page. Imagine this:
You’re running a business, and you’ve done everything you can to secure your computer, your website, your payment gateways– and even your client data. You run excellent antivirus protection, have beefy security systems guarding your website and database, and even have alerts to inform you about security concerns on your hosting and your computer.
But you don’t have any additional protections on your business Facebook page. And your page is hacked.
The hackers use your Facebook login to send seemingly-legitimate messages to all your friends and followers: a URL-shortened link that looks perfectly legitimate. Some of your followers ignore it; others click, and receive malware. But since you’ve signed up for crossposting to make your time managing your social media presence a little easier, the same message goes out through all your other social media channels.
And thanks to the information on your business Facebook page, the hackers know your website address. Who you are, behind the business. If it’s worth their time, they might dig deeper: see if the same login credentials gain them access to your website’s administrator area. They might begin redirecting your website to another malware-infected site; they might use the Facebook privileges to gain more access to your personal information for identity theft purposes.
Either way, you wind up with big issues: upset clients, compromised security, and possibly a stolen identity. And it could all easily be prevented by just doing a few of the following things!
Enable Maximum Security
Log in to Facebook as your business page, and access the ‘Settings’ area by clicking the ‘Edit Page’ button in the upper right corner. Once there, select the ‘Always Comment and Post as My Business Page’, which will ensure that whenever you create and publish posts to your business page, it will always be as your business, rather than as your personal account, which will help obfuscate your identity if your business Facebook page is compromised.
It’s also a good idea to use this area to turn on email notifications, so that you can see what postings have been made to and by the page; that way you can quickly spot anything fishy before it becomes too big an issue.
Manage Your Page Permissions
Next, head to the Manage Permissions area of your business page, and head to the Featured area. Make sure that you never designate a Featured Page Owner, which will again help protect personal accounts and make your Page just a little less vulnerable to hacking.
Protecting Administrator Accounts
Facebook business pages are most often compromised through personal accounts; and unfortunately, you can’t create a stand-alone personal account just for the business. So you can help protect yourself by making sure that all admins to your Facebook business page make a few security adjustments to their personal page.
To start, make all admin personal pages private, and select options to enable SSL login. Make sure that you don’t connect any apps to your personal page; or if you have to have one or two, that they’re from trustworthy sources, and establish App Passwords to make certain that they only have access to your account when you authorize them.
Enable two-factor login capability to your account; it will ensure that whenever you log in to Facebook, you’ll do more than just plug in your username and password, but also need to do something else which verifies you have legitimate access to the account. Usually this is done in the form of a text. And also turn on login notifications: this will shoot you a quick email whenever you log in, so that you can quickly spot potentially malicious activity.