Whether you’ve just started your own personal blog or you’re writing one to promote your new business, you’ve probably realized at some point that churning out blog posts day after day won’t be enough. It’s not enough to get you visitors, and it’s not enough to get you conversions. But it’s a lot more difficult to say what does work, especially industry to industry.
What makes a great blog post? What’s the winning formula? We’re going to take you through the secrets we’ve gathered which make a blog more than just words on a page, and instead create an effective marketing tool.
Your Blog Needs a Point
You’ve probably read a blog at some point in your life which was mostly filler and fluff, and failed to keep you engaged. What did you do? If you’re like most of us, you clicked away.
Your article needs to have a point, and it needs to stay on point. And believe it or not, there are a few handy tips and tricks which can help you provide a kind of ‘point’ that users want to read! Guides, reviews, how-to articles, lists, and case studies are all among the most popular kinds of blogs. And no matter what kind of blog or business you run, you can apply all of these blog types! For example, if your business blog sells Point of Sale hardware, you can write a how-to article about integrating Point of Sale technologies into a new business, write a guide about streamlining checkout procedures, or write a list of common troubleshooting tips. Alternatively, if you’re writing a blog about pet ownership, you could write a how-to article about making your own pet collars, a review of a new pet food or local veterinary office, or write a list of the most pet-friendly restaurants in your area.
Your only limitation is your imagination! And a great way to ensure you’re on-point is to review each paragraph in your blog, and to cross-reference it with the title. If it’s not on-point, the paragraph will seem poorly matched to the title, and it’s a good signal that you should revise it.
Use Great Images and Structure
People are visual, and every blog you post should have at least one image! But steer clear of cheesy-looking, cheap stock images. With so many free, high-resolution images on the internet, there’s no need to make your blog look low-budget. If you need help finding high-quality, low-cost images, consider heading to websites like Unsplash and Gratisography.
Structure is another visual cue which is more subtle; but possibly even more important than images. Your beginning paragraph should always start with a hook, a single sentences which demonstrate the value of the article. This can be a lead-in statistic or a question which ignites reader interest. The remainder of the first paragraph should be a solid introduction on the topic of the article.
Your following paragraphs should be grouped into broader categories and organized with larger subheadings. This makes it easier to digest the information and to skim, especially if a reader is only looking for specific points.
Your conclusion should be obvious and make a clear statement, either reiterating why the information in the blog is useful, asking questions, or otherwise doing something to pique a reader’s interest.
Link To Other Pages on Your Website
Within any blog that you post, you should include a few natural, in-text links to other pages or blogs on your website. This is a great strategy to help keep readers on your website, but even better, it can help beef up your site’s SEO.
Remember not to include keywords for the things that you link; instead, you should have things like ‘read here’ or ‘this article’. Links should go to pages or blogs which are not featured on the home page or otherwise easily accessible, and as a general rule of thumb you should use between 3 and 10 links.