Got a website or blog? You are then fully aware about the importance of search engine optimization (SEO) for the overall success of a website. Whether it is a business website, ecommerce store or simply a blog, you have to ensure that you are able to drive new traffic of buyers/visitors from search engines such as Google, which have become the starting point for most Internet users. Your website ranking in search results for the right keywords make a world of difference for the success or failure of your online venture.
How to stay ahead of others in SEO rankings? Doing all the old things for search engine rankings is unlikely to yield the best result as everyone on the Internet is doing the same. You need to be early adopter for the latest tricks.
Search engines are always improving their machine learning algorithms for picking the right websites among millions. Innovation is the key to being ahead in SEO rankings. In this article, we will discuss some innovative ways to beat competitors in search engine rankings.
Learn the latest changes in search algorithms
Search engines such as Google constantly change and modify the search algorithms to improve the quality of the search results so as to offer the most useful content to their users. Keep a tab at the latest news and trends in the search engine optimization space. You should be a regular readers of SEO news updates, join SEO forums to see what others are doing and also subscribe to SEO newsletters.
You can find loads of relevant and useful tutorials on the Internet, including video website YouTube. There are some dedicated SEO websites such as SearchEngineLand, SearchEngineWatch, and Moz.com Blog.
Adopt the Progressive Web App
Among one of the latest developments on the Internet is the progressive web. Progressive web is simply an advanced version of the good old website. In the progressive web, all websites have these features:
- Secured HTTPS connections
- Fast-loading, responsive websites
- Push notifications in browsers
- Native browser notifications
- Metadata provided for adding to phone home screen
- Service workers for loading websites on poor Internet connections
Now, let us discuss the adoption of progressive web features in some detail.
Secured HTTPS connection: Google has started giving additional weightage points to websites served over a secured HTTPS connection. It is a minor edge over non-HTTPS websites, but that one point can help you beat your competitors. You can easily add HTTPS to your website by purchasing a SSL certificate from your hosting provider. Alternatively, you can also use free providers such as LetsEncrypt. You can check if your webhosting provider supports it.
Responsive website: With the progress of Internet and increasing use of mobile devices, old websites that look good on desktop or laptop computers are inefficient. You need a website that is usable and looks good for all users, whether accessing your website via a smartphone, tablet or laptop. You also need to ensure that the website loads fast enough on all devices.
Push notifications in browsers: If the website supports it, many modern browsers display notifications such as asking the user to add the website to the home screen, making the website accessible like an app. When using the Push API on your website, you can re-engage with your audience at your own initiative without even the user having to access your website. You can learn about how to use push notifications using Service Workers in your website here.
Service workers for offline website access: With service workers, you can enhance the performance of your website through static cached content on the local machine of the user. Service workers are simple scripts that execute certain functions such as downloading and saving static content for access even when the Internet connection is down. This improves the usability of your website.
These are some of the features of progressive web apps for any innovation company looking to boost its online presence and visibility. You should learn more about the progressive web functionalities. There is a simple introductory tutorial on progressive web apps on Google Developers.
Progressive Web Apps are experiences that combine the best of the web and the best of apps. They are useful to users from the very first visit in a browser tab, no install required. As the user progressively builds a relationship with the app over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience.
Making your website compliant with the progressive web app functionalities should be a good idea for SEO as it is one of the latest innovations on the web, making websites more usable for the world. Is it really helpful for SEO? Progressive web is the way ahead and implementing it early on your website will certainly help you get some brownie points. Some of the features are already known to boost search rankings. Best of luck!