In this era of smartphones, the Internet space is crowded with mobile apps (applications) for a wide variety of subjects, from entertainment to education. There are millions of apps on both Apple Store and Android Play Store. Making sure that your new mobile app cuts through the noise and gets seen isn’t straightforward. It takes lots of planning and promotion to get a new mobile app in front of the world. If you want to avoid your app disappearing without trace, you need to focus on promoting your mobile app for better visibility and downloads. This is especially true when app development is becoming so much less complex, as the tools available improve.
Got an app that’s awesome? You could rely on luck to get your awesome app cut the clutter and find users. However, that’s a very risky proposition. For better chance at success, you must actively advertise, promote and publicise your mobile app to your potential audience If you work hard and follow the process, you’ll hugely increase your chances for success.
Let’s have a look at the seven key steps you need to work through to promote you mobile app.
1. Know Your Target Users
When designing an app, you should have your target audience in mind. Put yourself in their shoes. Is the app useful? Will it simplify their lives? Is it easy to use? These questions should be taken to heart if you want someone to download your app.
2. Optimize Your Keywords
In order to get your app downloaded by users, it must be visible to your target audience when users search for related keywords. To make your app appear in search results, you should optimize your keywords. Make sure the keywords really describe your app in the way that a searcher is likely to enter the search query.
For example, if you app is to help people track their weight, call it a “daily weight tracking app” or “an app for daily weight monitoring”.
3. Take Advantage of Publicity
Most news sites are always looking for something new to share with their audience. Look for popular sites that can feature your apps. These sites can be review sites (who will review your app) or news sites with high traffic, who can mention that you’ve launched your app.
All websites are looking for high-quality content. All you need to do is craft a clear, concise pitch for why you app is of use/interest to their readers and send it to them. Don’t try to outwit the news editor or blogger by concealing your objective with something else, eg. free graphic. Make your pitch straightforward. Say, here’s my app that you might want to feature on your website.
4. Encourage Reviews on App Stores
When you upload your app to an app store, it will be a new app with zero reviews. Positive reviews are a big factor in ranking as well as persuading users to install the app. So, you need to gather good reviews as quickly as possible.
Start with family and friends, but also be sure to ask your users. If you explain that their reviews will help you (especially, if the app is free), they’ll often want to help. Many people struggle with this, but it’s critical to your apps success.
5. Choose High-Quality Photos
Every app in the app stores should have photos that describe it visually. Always use high-quality photos and try to cut through the clutter with images that stand out. Choose eye-catching clear photos and plenty of screenshots showing your app in action.
6. Advertise & Promote Your App
It’s not enough to rely on search engines to generate visitors who may download your app. You should also promote it to your existing social media followers or connections. You should also invest in advertising your mobile app through Google Adwords, Facebook & Twitter. With Facebook, you can target your audience to a very precise extent.
7. Design an Attractive App Icon
Your app icon is the first thing anyone sees. So, don’t ignore it. Make sure that your app icon is as awesome as the app itself. Packaging is important, right.
It needs to convey in someway what the app is about and also catch attention. Not an easy task. Many people have found that using comic type illustrations work well. Though an icon can be very easily created using photoshop, hire a professional to get an icon.
Selling apps is not different to selling other digital products. Once you have a useful, high-quality product, your challenge is visibility. Follow the tips mentioned above to maximise your app’s visibility.