A landing page is one through which you’d like your visitors to get into your website when they look for information on the search engine using specific keywords or key phrases. A landing page should be well-optimised so that it ranks higher on the search engine. Given below are some of the landing page optimisation tips that you should follow.
Landing page optimisation tips
Any landing page should have the keywords on the page title, page headline, meta keywords, meta description and above all, within the content. Of course, a particular keyword should have just one optimized landing page as otherwise, you may not have the most relevant page for a certain keyword ranking higher on the search engine. There may be some other pages (which don’t have the required content) ranking with those keywords.
It is essential that you avoid keyword clustering, which means inserting keywords quite frequently within the content. This is because it won’t help your landing page rank higher on the search engine with those keywords. The search engines will actually consider that you have purposely included the keywords frequently within the content so as to increase the ranking of the web page with those keywords. Also, you should focus on developing content relevant to the keywords. This is even more important than maintaining the keyword density.
The keywords on a landing page should be included within the H1 and H2 tags when these are used to write subheadings within the content. This is to make the search engines notice that the words in H1 and H2 tags are among the important keywords of that page.
When you try creating a well-optimised landing page, make sure you emphasize on code optimisation. You need to use a standard code which can help you to get rid of errors. If you’re using heavy graphics and multimedia, your landing page load time will generally be higher. So, you need to take steps in order to reduce the page load time. The loading time is something that search engines do consider when assigning a rank to your web pages.
If you’re looking to create a well-optimised landing page, make sure it has an SEO-friendly layout. This will help search engine crawlers to crawl through only the information that you require it to. While you design the layout of the landing page meant for any keyword, avoid using Flash, as it will increase your page load time. Another important thing to do when optimising a landing page is to get quality backlinks for that page with the anchor text having the keywords of that page.
So, these are some of the tips that you should follow in order to create search engine optimised landing pages. How do you make sure that your landing pages are well-optimised? Feel free to share your thoughts on this.