Search still remains the most frequent activity on the web. That means, if a person needs some information he won’t sit down and wonder ‘which of my favourite blogs might have the information?’ He’ll just Google it! So it’s very important that your content is easily reachable through the search engines.
Meta tags and submitting a sitemap to Google doesn’t ensure complete search engine visibility. Also, different people might use different words/phrases while looking up same piece of information. So your article titled ‘what is a blog’ should be reachable through all the related keywords like blogging basics, blog basics, blogging 101, blogging for beginners etc. And that is why you need to research keywords for each of your post.
Here are 10 practical and effective tips regarding keyword research that are sure to improve your keyword researching workflow thus helping you zero in on the best keywords for your posts.
1. First of all, make sure that you understand the search engine crawling process and all the basics of SEO. Google provides excellent resources for webmasters and they’ve even put together an ebook called SEO starter guide which you can refer for all your queries related to search engine optimization.
2. Utilize all the Google products like Google trends, suggest, suggestions on the search results page and Google Adwords keyword tool extensively. They are all great tools that are also easy to use. And they are free!
3. Check your Google analytics data regularly and recognize the keywords that get you the most traffic and try to use them more.
4. After you finalize a bunch of main keywords, research their synonyms and other related words that people might use to look for the information you are providing.
5. Choose the keywords that have lesser competition. You can check the competition in Google’s keyword tool.
6. Also try to incorporate a couple of long tail keywords based on your main keywords. Suppose ‘blog’ is your main keyword, long tail keywords related to it can be how to blog, what is a blog, how to create a blog etc. Of course, your long tail keywords have to be relevant to what your post is about.
7. Try to use the most commonly used adjectives and verbs along with your keywords. Here is an awesome list of the most commonly used adjectives and verbs.
8. Analyse the keywords used by other sites and blogs in your niche. SEOmoz has a great tool called keyword extractor that lets you extract targeted keywords from any web page. Just enter the url and get the keywords!
9. Google your post title and study the similar articles appearing on the first page. There is a reason why they are on the first page. Try to analyse how and where they have used the keywords.
10. And lastly, write for people. Don’t manipulate your sentences for keywords. Include them only where they are occurring naturally or with small adjustments.
Here are some amazing resources for keyword research:
- Google Adwords keyword tool
- SeoMoz Keyword tools
- Wordtrackers Freekeywords
- Seobook Keyword tools
- Keyword Generation – firefox addon
- Keyword Suggester Tool
- Enhanced Google Analytics – firefox addon