Are you a small business owner or freelance professional or consultant? If you offer your services for local markets such as real estate brokerages, home repair services or any such services, you can easily improve your brand position in your market, increase exposure to potential clients/customers and generate more business with almost negligible investment. The key to success in today’s world is to improve your visibility on the Internet.
Maximize Online Presence for Business
Although it is a well established fact now, many small businesses and professionals are still not utilizing it to the fullest potential. You can grab business from such competitors with a more active presence online.
To start with, get a better and professional website. First impression is the last impression. On an average, people spend no more than a few seconds in forming their opinion about a company online. A professional website is a necessity if you want to impress your potential customers. You need not spend a bomb in creating an impressive website that attracts customers, persuades clients to interact with your business and, eventually, generate more business.
To make my point clear, let’s assume we need to hire a realtor to buy a house. We go on the Internet, type our search and get thousands of realtor websites. We explore the first option. It is an obsolete website with jarring text and does not list any properties that we might be interested in. What do we do? Head over to the next website. This is an elegant website with several properties listed on the website. We explore the properties and find one interesting enough to enquire. We contact this real estate broker with our interest to buy a property.
Start your professional website immediately with Wix.com. They have a wide range of website templates to get your business online easily at a fairly nominal cost of a few dollars per month. It will allow you to have your own banded domain name such as MyBusinessName.com and get your website running without the hassle of website development. Watch the video below on how to easily plan and start your website.
Blog Often for Visibility
Blogs and explanatory articles too help make your business more easily discovered by potential customers and also serve as a great source of new business queries.
Assume that we want to buy a house but need to know about the sale procedure before proceeding. We head over to search engines with our queries. We find some websites that answer our queries. Among them is a local real estate broker’s blog. This broker has written a whole series of explanatory articles that guide us with the entire process of buying a house. It also provides us information about plenty of things that we were not aware of. On the blog, we have seen this guy’s smiling photo and a short bio. He is no longer a stranger. This guy has already broken the ice and established a professional relationship through his blog. Are we going to call him once we have all the answers that we were looking for?
Get your own blog with a professional domain name. Learn how to start a blog at Wix Academy. There are other blogging platforms such as WordPress and Blogger.
Wix gives you the freedom from the tech aspect of maintaining blogs. It offers tools to help you optimize your blog/website for higher ranking on Google and other search engines. You can use the Wix SEO Wizard to check if you are using keywords effectively on your blogs and websites. With Wix blogs, you can also search and embed videos and add super cool GIFs, straight from the blog editor. It also offer social media tools to create a buzz about your blog. You can also send ShoutOut emails to your readers alerting them about new posts, events or sales promotions.
Engage Potential Customers with Viral Content
Viral used to be the common term for fevers or minor colds. Now, viral means reaching out to a large number of people in a short span of time through social media. Why not try to ride the tide with content that persuades your readers to share them with their own circle?
With some clever thinking, you can generate content that garners lots of eyeballs online. Try hitting the nerve of your potential customers with interesting quotes in illustrations. You can also use common jokes as illustrated comics. Controversies can also be used to increase exposure, though it can be a bit risky.
Promote Your Website & Blog
Don’t just create a website and blog. You must market your website and promote it to reach a wider audience. Share your website and blog articles on social media such as Facebook and Twitter. You can also use Instagram & Pinterest if your potential customers are active there. Businesses such as beauty and fashion can find potential customers on Instagram & Pinterest. For the viral content strategy, make sure to use all social media platforms.
Here is a quick guide on how to promote your website. Make sure that you do not ignore search engine optimization. All posts and articles that you create should have no more than one H1 tag. Generally, the post headline is predefined by the website templates for use as H1 tag. Add H2 & H3 tags with relevant keywords in the articles and website pages. All of your website and blog articles should be user-friendly and comprehensive. Search engines like articles packed with information as these are more useful to the readers. Create content that provides the information that people might be looking for.
In addition to social media and SEO, you should also add your website and blog address as the signature of all your emails. You can also include them on your stationery and advertising materials such as brochures and hoardings.