Backlinks from other websites are important for improving SEO and ranking higher on search engines. Everyone is so obsessed with backlinks that webmasters keep publishing articles with links to their websites on article farms such as Ezine and ArticleBase. Bloggers will write guest posts on popular blogs in their niche. Some will resort to buying links or using black hat SEO tactics.
In the quest to rank higher, the importance of interlinking articles/webpages of your own pages is often ignored. A link from another website is important, but internal links also improve SEO of the target page. It helps pass on Google juice from popular pages to other pages of the website. Creating a mesh of internal links also helps keep visitors engaged for longer period and reduce bounce rates.
Interlinking articles on a small website can be very simple, but what if you have a blog with hundreds of posts and/or multiple authors? You cannot possibly remember all of the posts that have been published till date. So how do you know if there is any possibility of adding internal links.
For WordPress, adding links from one blogpost/article to older ones can be made simple by using Insights WordPress Plugin. Once you install the WordPress plugin, you will find a new Insights box just below the main text edit area in posts or pages add/edit page. Enter the keywords and search all relevant articles published on your blog. Now, select the keywords in the article and click on the “link” icon next to the relevant article found in the search result to insert the link. Pretty simple, huh! You can also use the plugin to find relevant images, videos, Wikipedia articles and relevant pages from the Web.
(Off-page SEO tip: Reaching out to blog and website owners with your product or website USP via outreach methods (eg: blogger outreach services used by http://www.globexoutreach.com/) should help you gain brand visibility and build trust through citations and mentions about your business or product.)