Google Adsense is the leader in online contextual advertising. Thanks to its good ad revenue payouts, wide reach, massive ad inventory and ease of use, it is the preferred advertising network for bloggers and website publishers. If you are a new blogger or web publisher, you can apply for a Google Adsense account to monetize your websites through ads.
Getting an Adsense account isn’t very difficult. If you have a good website, there should be no problem having your Google Adsense account approved. It is a common complaint from many bloggers that Adsense rejected their website. However, you must know what Google Adsense expects from websites willing to join the popular advertising network.
Adsense gets thousands of applications from website owners, but a lot of them get rejected for not complying with its requirements. If you are planning to apply for an Adsense account or have failed to get accepted earlier, here are a few things that you need to take care of before going ahead.
1. Apply for top-level domain names only
Adsense accepts only the websites that are hosted on the top-level domains such as www.speckygeek.com. Applications with URLs of folders such as ww.speckygeek.com/blog are not approved.
However, you can apply for sub-domains such as http://blog.speckygeek.com. If you have a blog hosted on free blogging platforms such as Blogger, you account will not be rejected due to this reason as it will have a URL such as http://speckygeek.blogspot.com.
2. Established websites only
To reduce spammy websites and frauds, Google approves Adsense accounts for websites that have been up and running for at least a few months. So wait until your websites crosses that age bar. Don’t apply for an Adsense account for new websites without content. You should first add lots of high-quality articles, videos and podcasts before applying for a Google Adsense account. If your website has little content or poor-quality content, you application will most likely be rejected.
3. Verifiable website/domain ownership
Google needs to make sure that the applicant is the owner of the website and/or entitled to get an Adsense account for it. For this purpose, it will check the domain ownership records. Make sure that you provide correct and verifiable information in your application. Also, your domain name records should reflect the details provided in your application. Don’t try to get an account by providing wrong website or other details. If the ownership of website is not evident from domain name records, Google may ask you to verify ownership by creating a webpage with a particular content and reapply with the URL address of that page.
4. No prohibited content
Adsense does not approve websites that have adult or mature content, gambling, weapons, drugs, hacking, liquor, tobacco, spam or any illegal content. If your website has content copied from other websites without necessary permissions, your application will be rejected for copyright violation.
5. Substantial quality content
If your website is full of content copied from other websites such as Wikipedia or Ezine, don’t bother to apply for an Adsense account. Google wants you to have original and informative content that visitors find useful. Make sure that there are plenty of original, informative articles on your website before going ahead.
6. Proper website behaviour
Websites with Google ads should be easily navigable. It should not change user preferences or hijack browser buttons, redirect users to unwanted websites, force downloads, contain spyware, viruses or other malware. Website can also not contain pop-ups or pop-unders that obstruct website navigation.
7. No black-hat SEO tricks
Google encourages webmasters to use search engine optimization such as webpages with accurate title and description meta tags. But trying to use black SEO tricks such as stuffing webpages with keywords, or including hidden text or links to improve search engine ranking is not allowed.
- When you visit this website, our servers automatically record information that your browser sends. These server logs may include information such as your Web request, Internet Protocol address, browser type, browser language and the date and time of your request, which are not personally identifiable.
- Google’s use of the DART cookie enables it and its partners to serve ads to users based on their visit to this website and/or other sites on the Internet.
- Third-party ad networks serve ads on this website by directly sending them to visitors browsers. They automatically receive your IP address when this occurs, and may also be using other technologies such as cookies and Web Beacons to measure the effectiveness of their advertisements and/or to personalize the advertisements.
- This website has no access to or control over the cookies used by third-party advertisers.
Also include information on how to disable cookies.
- If users wish to disable cookies, they may do so through their individual browser options. Detailed information about cookie management with specific Web browsers can be found at their respective websites.
If you comply with all the above requirements, Google should accept your Adsense application. If, however, it does get rejected, review the email sent by Google team and try to solve the problem mentioned in it. Wait for some time before applying again. And, don’t let someone convince you that they can get your Adsense account approved for a fee. You website has to fulfil Adsense policies for being admitted to the ad network. Just concentrate on improving your website.
How to Apply for Google Adsense Advertising for Web Publishers?
When your website is ready with lots of high-quality, original content and it has been around for a few months, you can head over to Google Adsense and sign up for an account.
You can use your existing Google account to sign up or create a new Google account for website management. Please note that an individual can have only one Google account. So, take care of it.
Provide the details required and use your primary website that meets the quality standards of Google Adsense. Now, you got to wait for your application to be reviewed. Depending on the review outcome, you will receive an email. Best of luck!