Google Adsense, the undoubted leader in online contextual advertising for website publishers, has updated its policies related to maximum number for Adsense ads that can be shown on any webpage by its website publishers.
One of the most frequently asked questions by newbie Adsense publishers — “What is the maximum number of Adsense units I can put on a web page?”
Websites can now place an unlimited number of AdSense ad units on their web pages. Earlier, AdSense allowed a maximum of 3 ad units for its standard publishers. (Its premium partners were allowed to serve up to 6 ad units.) With the recent launch of Google Adsense’s new ad layout for mobile devices, its publishers could include the ad block on their websites in addition to the three already allowed.
In August 2016, Google Adsense removed the limit on the maximum number of Adsense ads that can be shown on any webpage. Now, website publishers can include any number of Adsense advertisements on their websites. However, it’s not a free run. There are restrictions in terms of content quality. According to the updated Adsense policy, advertising and other paid promotional material added to your web pages should not exceed your content. Also, the website content should provide value and be the focal point for users visiting your website.
Adsense may limit or disable ad serving on your website pages that have too many ads, or where the content is of little or no value.
Google has defined unacceptable content as websites with mirroring, framing of content, scraping or rewriting of content from other sources without adding value, web pages with more advertising than publisher-provided content, auto-generated content without manual review or curation, pages without content and, of course, web pages that don’t follow the Webmaster Quality Guidelines.
Almost all blogs use Adsense to monetize their websites. With the ease of using this advertising platform and a high potential income, there are certain policies laid out by Google Adsense for its partner publishers.
All bloggers and website publishers who use Adsense to monetize their blogs must strictly follow the Adsense policies that cover a wide array such as website quality, nature of content, ad placements, linking, etc. If you fail to comply with Google Adsense’s policies and terms of service (ToS), you will get banned from the advertising network forever. Google is very strict about its Adsense policies and those who violate its ToS & policies end up being thrown out. Without Adsense, many bloggers often find it difficult to monetize their websites properly.