As a small business owner, a good SEO score will be a huge asset to your business’s growth. Without a strong SEO strategy, you’ll have a difficult time being found online, especially if you’re working in a highly competitive niche. It’s very important for you to understand your current SEO ranking and how to improve it.
SEO is Crucial
As a small business competing against bigger corporations, the playing field isn’t exactly fair. However, when you correctly utilize the power of SEO, you suddenly have the power to work alongside companies 10 times your size.
It might seem strange to hear that SEO can put a small business in the same league as a big one. After all, major corporations will naturally have more inbound links, a greater library of content, and more marketing resources than a small business owner could ever dream of. For that reason, you’ll always have at least one major competitor with more online attention than you.
But strong SEO can literally put your business on the same page as your biggest competitors. They might have the top ranking on search results, but you can be just a few lines down from them. SEO is not about who’s been on the web longer, but about who knows the best way to manipulate their inbound links to rank higher in the search results.
How to Identify Your SEO Ranking
If your SEO tactics haven’t quite gotten you on the same page as your biggest competitor, your SEO tactics could probably use a little polishing. The first step when determining areas of improvement is recognizing where you stand.
The easiest way to check your SEO ranking is to plug your domain name into a tool like Active Web Group’s Check Your SEO Score tool. You’ll receive a domain authority number ranging from one to 100, one being the worst and 100 being the best.
Compare this number against your competitors. You might have a domain authority of 58 right now and your biggest competitor might be at 89. That’s a big jump, but it gives you a good place to get started. With time and the right SEO tactics, you can achieve a higher rank.
What’s Dragging Down Your Score?
After identifying where you are in terms of search rankings, define what’s bringing your score down. There’s always room for improvement, and once you’ve identified your biggest problems, you can reverse engineer a solution.
The biggest culprit for a low SEO score is usually ignoring the rules set by Google’s algorithm. There are certain rules about quality, responsiveness, keyword stuffing, aggressive pop-ups, and more. Carefully study these rules and don’t go against them in any way.
Improve SEO and Remain Competitive
Actively working to boost your SEO ranking is vital – it will keep you competitive. Recognizing your failures is a great place to start when creating higher rankings, but here are some other techniques to try:
- Publish Relevant and Timely Content: Building a quality knowledge base is one of the best ways to get rankings and inbound links. The more content you write, the more you have for your content strategy.
- Work on Your Website: You’ll hardly get quality inbound links if your site is poorly designed. Likewise, some website templates aren’t properly coded for SEO, which can lead to ranking penalties.
- Use the Right Tools: There are dozens of resources for businesses of all sizes, both free and paid. Google, for example, offers an entire suite of free SEO tools to help you monitor and expand your content. Invest in quality tools to carry your rankings forward.
Improving SEO ranking takes time. You can’t compete with giants right away, but you can steadily work your way up to their league. With the right tools and a little patience, you’ll be well on your way to a higher SEO score.