If you want to grow your personal brand in 2017, then you need to turn your attention towards the platforms that matter – and one such platform is Twitter. While it doesn’t always receive the same mainstream attention as Facebook or LinkedIn, it’s an extremely powerful social channel that needs to be taken seriously.
Four Tips for a Strong Twitter Profile
At first glance, you may assume that setting up and growing a Twitter account for your personal brand is easy. And while it’s technically easy to set things up, being successful requires dedication, hard work, and a willingness to learn and adapt as you go.
Here are a few tips and suggestions to consider.
1. Nail the Design
One of the first things people will notice when they see your profile is the design and layout. Thankfully, there are only a few aspects of your Twitter profile that you can personalize. This makes it very easy to create an aesthetically pleasing design that will connect with people.
If you’re looking for inspiration, check out entrepreneur Sam Oven’s Twitter profile. Notice how he’s taken the time to put up a large banner image that’s simple, yet authoritative. He also has a professional image and a clear description that explains who he is and what he does.
While personalizing your profile’s design is easy, don’t underestimate the importance. Start with this aspect before moving on.
2. Learn to Curate Like a Pro
In social media, there’s a concept that people call the 70-20-10 Rule. This rule states that, as a rule of thumb, 70 percent of the content you share should be content that connects with your audience (doesn’t have to be related to your business), 20 percent of the content should be shared from other sources (but relates to your business niche), and the final 10 percent should be promotional content about your business.
You’ll only get so far sharing your own content before people begin to tune out. In order to master Twitter and grow your personal brand, you have to learn how to curate content like a pro.
3. Follow the Right Accounts
The goal of Twitter is to expand your reach and grow your personal brand. You can’t do this unless you have an audience. How do you build an audience? You start by following others and expressing that you’re interested in two-way relationships.
When you follow others, not only do you increase your chances of getting people to follow you back, but you also gain a closer look at how successful people in your niche are growing their own brands.
4. Engage With Your Audience
Once you have followers, you can’t just sit back and watch. You need to engage your audience and give them a reason to interact with you and your brand.
If you’re looking for a strong example of an entrepreneur who maximizes engagement with his audience on Twitter, just take a look at Sree Sreenivasan’s profile. He’s not only an expert content curator, but he also directly engages with his followers, retweets content he finds valuable, and asks questions. He treats Twitter like the two-way channel it is, as opposed to the “me-first” channel that so many entrepreneurs try to make it.
Expand Your Brand
Twitter is designed in such a way that it’s conducive to personal branding and networking. “The reason why that is, is quite simple,” entrepreneur Katerina Petropoulou says. “Twitter is by definition a micro-blogging platform. This means, that unlike other media such as LinkedIn, on Twitter it is easier to project your personality, while keeping it professional.”