Thanks to an influx of powerful tools and intuitive online platforms, anyone can create a website with minimal effort. But there’s a huge difference between throwing together a few generic pages and taking the time to develop a user experience that leads to profitability.
Here’s What it Takes
As you look to launch a revenue-producing website, there are five important factors that stand above the rest. Let’s take a look at them in more detail.
1. Reliable Website Hosting
“Often overlooked, web hosting is one of the key component of every successful website,” WPBeginner explains. “Choosing the best web hosting for your needs can improve your SEO and increase sales.”
But how do you know who the most reliable host is? There are literally dozens of popular ones, each claiming that they have the best service and most guaranteed uptime. It’s important that you really do your due diligence and spend time reading reviews and gathering input from multiple sources. In the end, you should find that one or two hosts align with your needs better than the rest.
2. Intuitive CMS Platform
The CMS platform you select works in tandem with your host to deliver the website experience that you’re looking for. While a host works in the background and goes largely undetected (if things are running as they should), your CMS platform is what you’ll use to design your website and publish content. The most popular CMS platforms are WordPress, Joomla, and Drupal.
If you are an absolute beginner, stick with WordPress, which is the undisputed leader among CMS platforms. Primarily created for as a blogging platform, the CMS has evolved to become the first choice for most web developers. It powers the maximum number of websites on the Internet.
If you’re experienced in HTML and PHP, and need much more than just a simple website, you should explore Drupal and Joomla. There are many more specialized CMS platforms such as phpBB, vBulletin, Pligg and BuddyPress. Each of these CMS platforms targets a niche area and suits much better than general websites. Your choice of CMS should be based on your specific requirements.
3. Engaging Web Design
Your CMS platform gives you a blank canvas that needs to be painted. This is where web design and development come into play. In order to make your site appealing to people and push them through the conversion funnel, engaging web design is an absolute must.
In 2017, simplicity and responsiveness are what you need to focus on. Minimalist websites are thriving, and the simpler your user experience, the better. Responsiveness is also a must, as most internet users frequently switch from device to device.
4. Compelling Site Copy
The design and layout sets the table for your website, but it’s your site copy that tells the story of who you are and why visitors should listen. Because minimalism is such a huge trend right now, avoid going overboard and investing in thousands of words of content. Instead, focus on writing seductive copy that grabs your visitors’ attention and helps them connect with the brand. (If you’re unsure of where to start, spend some time creating reader personas to help you focus your attention.)
Build a Strong Foundation for Future Success
You can’t build a successful website in a day. In fact, it’s hard to build a profitable revenue-producing site in a year. It takes years of hard work and strategic decision making to develop a site that consistently generates traffic and drives conversions.
With that being said, you can position yourself for future success by building a strong foundation on the front end. As you look to enhance your website, remember these five important factors and do everything you can to master them.