Today, we live in an economy driven by the high-speed communications of the Internet. A company’s website drives a great percentage of customer transactions and sets the presence of the business in the public eye. It is important that every business invest time and money into a well-designed company website.
There are several aspects of web design that are widely known for boosting customer interactions, and as a result, sales. Web design heavily affects whether an individual spends time browsing the page or simply clicks on to the next best thing. Here are a few helpful hints for creating an effective company website to boost business.
1. Easy to Follow Site Design
A super complex web design will repel visitors with a quickness. If people cannot find what they came looking for, then they will move on to the next search result. Obviously, that is bad for business.
Aim towards a clean-cut, easy to follow web design, and keep it simple. The reach of the Internet is vast, and there are plenty of other websites to fill a seeking surfer’s needs.
2. Easy Access to Contact Details
When creating a business website, the contact details should be displayed prominently and in a manner so as to visible to your website visitors immediately without any effort. Most people expect your contact details at the top right corner of the web page. Make sure to include the contact details where your visitors expect to find it. Make is distinctly visible. Don’t hide it among content.
3. Prominent Display of Lead/Contact Form
If your business depends on leads from your website, make sure that your website includes a contact form or lead generation form above the fold on each webpage. You contact form should stand out of the content and be easily found without any effort. When your contact form is displayed in an attractive manner readily, your chances of getting a lead form submission increases manifold.
4. Avoid Clutter & Endless Pop-ups
As it has been mentioned, a complex web design will cause visitors to flee. A cluttered website is just as bad. No one likes excess pop-up ads that just will not quit. A site with this junk will not be ranked well in the Google rankings, and it will probably piss off a few potential customers. Pop-ups, if not implemented properly, can harm your search engine rankings. So, make use of these web design elements cautiously.
5. Aesthetics Matter in Web Design
Use color to the advantage of the company. Scientists have long proven that color affects human moods and desires. Red and yellow makes us hungry, blue makes us calmer, and so on. Graphics and images on the website should also add to the aesthetics and professional appeal of your business. The better your website design, the higher the chances of lead generation and sales conversions.
Blog about Industry Interests
Every great web design includes the presence of a fulfilling and enriching blog. It is not wise to simply place a few posts on the company’s blog and leave it at that. Build a blog that begs the interest of passing web surfers. For a good example, check out this Pembroke Pines Lincoln Dealership blog layout.
Also, a great blog presence will boost the site’s rankings on all the major search engines, bringing the company’s homepage to the top of the list when individuals search related terms. It is good practice to brush up on SEO skills and tactics before attempting to design a business site.
Build a Base of Backlinks
A wide base of backlinks can serve as a proverbial lifeline for a new company’s website. When other websites show confidence in what the company’s site has to say, word spreads quickly on the Internet. A website’s domain authority rating is directly linked to a number of reputable backlinks the business has obtained.