When social media was first introduced to the world, it seemed like a vanity outlet for individuals, primarily young people. What most of the world didn’t realize, is it is an amazing way for people from all walks of life to connect with each other. Now that social media has been around for a while, businesses have learned how to use it to market their products and services to the people who are most likely to buy them.
If anyone has tried and failed to convince you of the amazing power of social media, perhaps they forgot to mention a few key points. Read on for a quick rundown of the ways your company can benefit from this amazing tool.
1. Know Your Target’s Needs
Getting to know your customers is easier with social media. If your company has an online presence, you can learn who your clients are, what is important to them, how they talk and what they wear. You can even learn what time of day they go for a coffee break, and how far they’re willing to go for the best deals.
In addition to learning their wants and needs, you will also be able to track their age and gender, where they live, what language they speak at home, and their relationship status. These demographic details are very helpful when creating effective ad campaigns.
2. Reach New Customers
With social media, not only can you spread your web presence far and wide, you can actually search for and reach new customers directly. For example, if you’ve just opened a boutique pet store, you can target people who have posted something on their own page about their pets. Social media advertising is very effective at reaching customers who are likely to spend money at your business.
Once new customers become regulars, you can cultivate relationships with them. This is perfect for mom-and-pop stores, as well as big corporations. Feedback and requests suddenly become easier for the customers, while coupon campaigns and other money-saving deals become easier for the store to implement. For example, the healthy food producer, Hampton Creek, utilizes social media to share recipes and new product releases.
3. Increase Brand Awareness
Companies large and small understand the importance of turning their name into a household word. If you are talking about dog food, there’s a big name that pops into your head. Athletic shoes conjure a major brand in no time. Many business owners would love to have that kind of brand awareness for their product as well. With social media, you can start conversations about your product that will be shared with potential customers locally and around the world, and can snowball into more business than you ever dreamed of.
4. Improve Your Search Ranking
If your company has a website, and it certainly should, its ranking in search results is critical in getting customers. There are many factors involved in search ranking and search engine optimization, including active links, keywords, and overall relevance. What you may not realize is that the more a web page is shared through social media, the higher it will rank in search results. For this reason, you not only need quality content on your site, you need to have a social media presence with buttons on each web page for sharing. If a reader likes what he or she sees on your site, and shares it on social media, your search ranking will move up.
5. Content is Delivered Faster
If you have something to say to your customers, one of the fastest ways to do so is to post it on social media. For businesses who have followers or people who like them, anything that the company posts can be seen instantly. Flash sales, new products, extended business hours, and more can be announced without very little effort, and can result in increased sales.
In addition to marketing campaigns and special notices, your company can share fun little tidbits with customers as often as you like. If your pet store has a resident kitty, you can share a picture of him lounging in the front window. You could also offer a daily dose of wisdom for dog lovers, or a recipe for homemade dog treats. Sharing on social media is simple, quick, and effective.
Social media isn’t just for individuals anymore. While it is still a great medium for sharing family photos and scheduling events, it is also a very effective marketing tool for businesses of all sizes.