Aesthetics is one of the most important factors in drawing people’s attention,whether it be architecture, packaging, print or websites. This is a universal idea, and can be seen in all forms of advertising, promotion and sales.
The importance of aesthetics also brings us face-to-face with some daunting questions in terms of website design. Here are some simple tips and ideas to make your website more attractive and impress your readers/customers.
How to Make Product/Service Look Enticing?
While excellent services are the foundations of any successful business, it is important to package them well. If you rely on your website to attract new business, it should be attractive and use photos and imagery that helps make your services/products look even better. It is the first thing a customer experiences when entering your page, and it can go a long way toward their impression of you as a company.
With that said, there are a considerable amount of options available to those on the hunt for the ideal imagery, as well as a few things to keep in mind when making these decisions.
Know the Taste of Your Target Audience
Beauty is in the eyes of beholder. One mistake often made by marketing agencies and business owners alike is assuming that style is universal. This is rarely the case. Different designs will leave different impressions on the observer depending on their demographic and personal taste, which is why you need to understand your clientele before deciding upon imagery to use.
As an example of this idea, a website dedicated to providing in-home care for elderly individuals. The imagery used to reflect this has to been chosen to be nostalgic, calming and natural, appealing to the assumed preferred lifestyle of their target clientèle. While this aesthetic works well for this specific service, imagine if the same stylistic strategy were utilised for a music website. It’s impossible to reflect one clientèle’s ideals with the imagery of the other, and would likely lead to a sizeable attrition rate for either party.
While this necessary distinction of demographics may seem obvious, it is a mistake that website owners make constantly; damaging their brand credibility in the process.
Web Development with Pleasant Aesthetics
Before we begin choosing imagery, it’s important to understand what will work within the confines of your existing or prospective website design. Platforms such as WordPress or Squarespace offer an abundance of tools for customising your website layout and functionality, and it’s important to acknowledge the limitations of your pages when beginning to delve into potential imagery.
Hiring an experienced web design specialist will allow you to alleviate the majority of these issues with functionality, but for those that are attempting to take on the project alone, these is a considerable amount to keep in mind.
Two key factors to consider when choosing imagery for your website layout are:
Design Cleanliness: Ensuring that each page of your website is easily digested, understood and navigable at first glance is an important part of creating an enticing area for potential customers. A major part of this process is finding the balance between engaging imagery that draws the eye, and an overabundance of pictures that completely divert the viewer’s attention from your services.
Website Load Time: The enormous amount of options available in regard to the internet means that you can’t afford to keep people waiting on your offerings. Large, high-definition photography may add to your page’s aesthetic, but the additional data can slow down your website’s loading times exponentially if not implemented correctly.
So, Where to Find Unique & Attractive Imagery?
The Internet offers a wide array of options for those looking for the perfect imagery. You do not need to assign exclusive photography task to your local photographer for simply getting good images for your website, though it might make your business stand out of the crowd.
You can rely on stock photos to make your website awesome. For stock photos, there are plenty of paid options such as Shutterstock, iStockPhoto. However, a lot of free resources provide no less images and photographs for free use.
One of the best resources on the Internet for free images is Unsplash. It has a huge collection of high-quality stock images that you can use for free without any attribution or payment. These images are 100% free and can be used just freely.
In addition, you can also find images from Pixabay, which offeres free images with a variety of licenses. You must check the license before using the image. If it requires attribution, you must provide the same.
If you want exclusive images which show the real essence of your business, you can hire a photographer to click the images of your business establishment, employees, etc. It is an expensive option, but can help your business stand out of the crowd and make a more personal appeal to your customers. There are an abundance of roads to take when deciding on unique photography.