Instagram, the photo sharing social media platform, is the most hip in the world of social media. If you are interested in online entrepreneurship, establishing yourself as a blogger (think image-centric blogging niches such as photography, fashion, food, travel and more), or even becoming a social media influencer, you cannot afford to miss Instagram.
Building a large following on social media is not easy. It requires a lot of hard work, commitment and creativity. How do you use Instagram to grow your following and promote your website?
Instagram users gravitate towards those who post unique, interesting and relevant images. If you cannot do this, you may simply waste your time on this social media platform. Below, you will discover some useful tips for engaging with and growing your Instagram followers. More the followers, better the chances of revenue through website traffic and also from brand promotions. Yes, brand promotions and sponsorship is one of revenue-generation methods on Instagram. So, let’s see how to use Instagram to earn loads of money.
Call for Action
Once you have your Instagram account created, it will be time to start putting it to work. You cannot expect to draw a large audience in the very beginning. However, if you integrate the calls to action into your strategy, you will be able to draw attention from other users. How you plan to utilize the calls to action will determine the outcome. So, be sure to make your call to action engaging and enticing.
By offering them free eBooks, coupons and free consultations, you can encourage them to visit your website. Remember, every person that visits your website is a potential customer. If you can draw hundreds of people to your website, you could very well see your revenue surge.
Instagram has a very special feature that allows people to comment on someone’s post. While you can already do this without doing anything special, a shout-out will allow you to promote other users’ account to your own followers. By utilizing this feature, you can show that you actually care about your followers. By singling them out, you can build trust with each and in return this will increase the likelihood that they will be converted into long-time customers for your business. This is also a great way to boost your Instagram growth and garner more followers.
Hashtags must be at the core of your Instagram strategy. When attempting to engage with your followers, it is absolutely essential to add the maximum number of hashtags allowed. Hashtags can be enormously beneficial for a wide range of reasons. First, using the right hashtags help you expand your reach, and potentially collecting new followers. You can also create your very own hashtag and use it for your company. While using your own hashtag, you’ll be able to address all of your followers directly and simultaneously. Don’t be lazy and limit to one-two hashtags for an image. Go all the way, and add as many hashtags as possible. This is the best way to maximum the effectiveness of each and every one of your images.
Using Direct Messages
While Instagram revolves around images, it is effectively its own social networking platform. Just recently, Instagram enabled direct or private messages. You can use this to engage with your followers and create more lasting relationships with your followers. Private messages give you the ability to contact your followers directly. You can use this option to make consumers aware of new promotions and products. This could encourage the follower to visit your site and take some action that brings you money.
You should also use this feature to maintain control over your company’s reputation. Direct messaging will allow you to combat negative criticism. When someone lashes out at your company on Instagram, contact them directly to address the problem. With a little bit of effort, you’ll be able to solve their problem before it tarnishes your company’s reputation.
Another great way to engage with your followers is to ask questions. Asking questions to your followers is a good way to get everyone involved. Simultaneously, this will prove that you actually care about your customers and their input. Plus, this will encourage followers to respond to your message and send it to most Instagram users. Finally, the answers you receive could very well benefit your business in the long run. For the maximum impact, you can send followers to your website to answer the question.
Share As Much You Can
Instagram requires you to be a prolific poster for turning into an influencer and gathering followers. Don’t let your Instagram feed turn obsolete. Post each day, multiple times a day to keep your followers happy. If you go slack, you will be out of mind of your followers. Adding images often will keep you on top, and also keep your list of followers swelling. There’s no room for laziness on Instagram!