Email marketing is one of the most potent forms of outbound marketing and communication for small businesses. Forget the targeted ads and pay-per-click marketing. When you build a solid email list, you’ll have people who actively want to know about your products and services waiting for something of value.
And that’s what you really need to offer: value.
There are a number of tips you can put to good use within a short amount of time, helping you create email newsletters that get results. Try a few of these smart tips on for size.
1. Personalize the Subject Title
Make the subject title heading prominent & personal. It’s the subject line your subscribers notice first. It’s the first impression, and it has to the right one, then and there in your subscriber’s inbox. Take a moment and look through your current mail inbox. What do you notice?
Some of those subject lines really entice you to click on them, don’t they? Which ones are the most effective? Which ones could you simply ignore? When you see the correlation between poor subject lines and attention grabbing ones, you’ll want to begin molding yours to match the more potent ‘grabbers.’
Remember, if your target doesn’t even bother to open the email, that newsletter was a completely missed opportunity!
2. Write for Your Audience
You have a specific audience, don’t you? Whatever age group they are, no matter their demographic, they are specific. You need to shape your newsletter to best target them, not some other group.
If you have several different demographics (and the narrower you can make yours, the better it’s going to be for your bottom line), then you’ll need to think about creating multiple newsletters. They all may share common elements, but they should also be specifically tailored to your target audience.
3. Read Other Newsletters
Check out other men and women in your niche. Sign up for their newsletters. Read them, especially from those who have a strong following and great reputation in your industry. These people can (unwittingly) give you great insight into what your target audience really wants.
Make one point clear: never plagiarize! Don’t ever copy someone else’s content.
4. Keep It Conversational
Write in a conversational tone. Keep it informal. You want your audience to feel like they’re sitting down next to a friend or someone with whom they could have a lot in common.
It’s not the same as actually talking, but the style should be an easy one to read, and fun to write.
5. Include Call to Action
What’s the newsletter doing for your business? The Call To Action (CTA) is going to drive customers to your business. If you don’t include this in your newsletters, you’re missing a great opportunity to potentially take your relationship with each of your prospects to another level.
You call to action doesn’t have to be fancy. In fact, it’s best to keep things simple. Here are some simple calls to action text that have helped businesses drive newsletter subscribers to product or service purchase links.
- Click here to …
- Sign up for …
- Download …
- Learn more …
When you have a great email newsletter with a potent call to action at the end, you should see positive results within a short amount of time.