Why custom domain?
A blog set up on a custom domain such as www.myblog.com sets you apart from the crowd of bloggers using free services, and portrays you as a more serious blogger. Using your own domain gives you the freedom to move the blog to your own web space once it grows big, without any significant impact on your Web traffic or visitors noticing the change.
Get a pro-looking Blogger blog
First, sign up with Blogger and create a blog.
Now, get a domain name of your choice. You can purchase a domain name from a service provider of your choice or get it though Blogger. Though getting it though Blogger will spare you one step on linking your domain name with your blog, I prefer buying domain from a service provider of my choice.
After the domain name becomes active, we need to link the domain to our Blogger blog. From Blogger dashboard, choose settings option of your blog. Then go to publishing tab.
Click on “Custom Domain” option.
If you wish to purchase domain name through Blogger, search and get one. That’s all. (Google doesn’t act as the domain registrar. It takes you to its partner registrar. It’s better to buy domain directly from a seller, rather than being routed through Google as people often face issues as they don’t know whom to contact in case of some trouble or after-sales service.)
If you have purchased your domain name from any registrar of your choice, select “Switch to advanced settings” and enter the domain name you wish to use.
If you have registered myownblog.com, enter www.myownblog.com as your domain. (Before doing that just check if your registrar has also activated www.myblogname.com for you. Normally, it should be.) Also remember to check the “redirect myownblog.com to www.myownblog.com” option.
What is a domain name?
If you purchased myownblog.com, then http://myownblog.com is the domain. Your registrar should also provide you http://www.myownblog.com without you having to ask for it. Here www.myownblog.com is an alias or sub domain of myownblog.com domain. These two are different addresses and can point to different places (Web space). For optimization and better search engine ranks, one should redirect one domain to the other so that both the domain and www sub domain ultimately take to one address. For example, you can choose to point myownblog.com to www.myownblog.com. This will take anyone typing http://myownblog.com in browser to http://www.myownblog.com. Normally, you may also opt to point your www alias to main domain, but not if you want to use Blogger’s custom domain facility.
After setting your domain name with Blogger, you will have to make some changes with your domain so that it points to Blogger servers, which will then take the visitor to your Blogger-hosted blog. You will have need to create a CNAME record for your domain, associating your domain with ghs.google.com.
What is CNAME?
CNAME or canonical name is a record which points one sub domain (only) to another. In our case, our www sub domain will point to ghs.google.com, a Blogger sub domain.
Different domain registrars have different ways of getting it done. Log in to your domain provider’s site with your username and password to access your admin panel. Follow the instructions of your registrar to create a CNAME record. With some registrars, you might have to place a request for creating a CNAME entry.
Send this request to your registrar through email or their messaging service, as required. “Please create a CNAME entry for my domain www.myownblog.com pointing to (destination as) ghs.google.com”
Don’t forget to forward your main domain (myownblog.com) to its www sub domain (alias) (www.myownblog.com). For this, you will have to use URL forwarding feature provided in your domain provider’s admin panel.
Google’s starter guide on search engine optimization says:
“To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages.”
Now your Blogger blog should be available on your custom domain name. However, it might take some time for the changes to reflect globally. Customize your blog with Tucol free SEO-optimized template or other free templates available (or create one yourself using Blogger’s template designer feature) and start impressing the world with your great ideas.