Google keeps changing its algorithm to weed spam from the Internet. In this ever-changing world of SEO (search engine optimization), it is important that you stick to link-building methods that do not get labelled as spammy.
Blasting spam comments or buying links from blog networks have been forced into the dinosaur age of Internet.
Google-Proof Link Building: Content Recycling for Backlinks
A few fool-proof methods of building non-spammy link to your websites include guest blogging, creating viral content that get shared and linked by authority websites, blog comments and contextual links from forums in relevant niches.
The best thing about this “Content Recycling” method is that you don’t have to spend hours creating new content. You can have content ready for uploading to content-sharing websites in just a few minutes.
How to recycle content for high PR backlinks?
- Take some of the best articles from your website.
- Summarize and rehash the content for use in another formats such as e-books, PDF guides, PowerPoint presentations, videos (or video presentations) and audio podcasts.
- Use simple tools such as OpenOffice Word Processor to create PDFs, PowerPoint or OpenOffice to create presentations, Audacity to record and edit audio podcasts and your video camera to record a video on the topic.
- Don’t forget to add links to your websites and/or mention your website name and URL in the audio/video.
- Publish the PDF guide, summary article, presentation, videos and podcasts on relevant content-sharing websites such as Scribd, DocStoc, SlideShare, and YouTube.
- Don’t forget to add your website link to your profile page, resource box, content summaries and any other possible location on the site.
Now, sit back and wait for these pages to get indexed by Google. Reap the benefits of backlinks from high PR authority websites.
You can also re-purpose content from other websites for this method of getting backlinks. However, make sure that you do not end up stealing content.
Steal the idea behind the articles/posts on other websites, not their content. Ideas are not subject to copyright, but the articles are.
Content Syndication for Backlinks
Syndicating your content — republishing your content on popular websites — is another way to recycle your content for SEO backlinks.
Pick high authority websites such as Medium.com and Quora.com for your content syndication. When you publish your content on these sites, make sure that you already have your article indexed by Google.
Change the headline of the article and, maybe, add a completely rewritten intro for the article when republishing your content. Don’t forget to link back to your original article. You can easily do this by putting a note that the article was originally published on your website.
If you use content syndication wisely and restrict to a few top sites, it can help you drive visitors to your website too. More exposure and traffic bodes well for your website.
Best of luck!