Most startups struggle to create an SEO plan. And, for many, they blow through a lot of money and never get it right. Here’s how to avoid that mess and make SEO work for you.
How To Stop Spending So Much Money On Garbage
Start with a basic SEO education. Simplilearn SEO training, for example, gets you up to speed on the basics, and even some intermediate-level strategies. What you want to pay attention to are lessons on on-page optimization, website analytics, keyword analysis and optimization, content creation and promotion, and linkbuilding.
How To Think About Keywords
Think about what users type into search engines.
That’s the first thing you should do before you start creating content. Users who find you in Google are almost always looking to solve a problem of some kind. They might just be browsing for information but, unless you are in the entertainment niche, your visitors will want to know how to do something or how to solve some problem they’re having.
Brian Dean, from Backlinko, has published an excellent SEO series, including how to determine a keyword’s commercial intent.
If you’re selling anything online, you want keywords that people use when they’re ready to buy that something. Brian tells a story about one of his early web properties – it received over 60,000 unique visitors a month from organic search.
But, it only brought in a few hundred dollars a month.
His mistake? He focused on search volume (a common mistake) instead of commercial intent. When people are searching for “how to” information, they’re not necessarily in a buying mood, for example. If your website contains a lot of “DIY”-type of information, you’re going to attract a certain kind of crowd. A crowd that won’t want to pay for anything, no matter how good it is.
Are You Still Making This Dumb Mobile Mistake?
Most businesses are happy with the way their website looks. Problem is, their website is built around one idea: a fixed layout suitable only for large desktop screens.
But, many people browse the web on their mobile devices. If your website isn’t built with a responsive design, you’re going to lose a lot of traffic and visitors.
How To Instantly Create Credibility
Credibility is hard to come by these days. Everyone says they’re honest, trustworthy, and that they’ve done business with the biggest brands in the world – all in an attempt to build trust. If a company has done business with a giant like Amazon or Google, they must be OK for “the little guy,” right?
To some extent, that’s true, but a huge trust signal actually comes from the design of your website, and how easy it is to figure out what you do as a company. If your message is clear, and your website is simple and intuitive to use, then users are more apt to trust you.
If you have any professional affiliations, or you have been published in any trade magazines, it’s a good idea to include those somewhere on the site too.
Trust is also built (rapidly) by having a social media presence where customers and potential customers interact and engage with you. When happy clients post to your Facebook page, for example, it shows potential customers that you’re a legit business with satisfied customers doing business with you.
If it’s difficult to find you outside of your own website and blog, it makes it look like you’re the only one that thinks you’re great. And, that’s not good.
How To Use Pictures In Your SEO
If only there was a way to integrate images and cool graphics into information-heavy advertisements or content pieces. Wait – there is. It’s called infographics. While they might seem a little dated, they’re still one of the best ways to convey information, if done right.
In the last few years, Infographics have made up a large portion of the content that was shared on social media. The reason for that is probably pretty easy to understand for most – it’s eye-catching and presents information in a simple and clear format.
When you take text, and create images that represent the text, it makes the information easier to understand. If you can do this in your SEO, it’ll help make your site more popular, and your brand more recognizable.
Hire a professional designer, comb through your old articles, slideshows and presentations, videos, and other content, and put together a fresh Infographic that contains useful and relevant information for your target market. It helps if most of the information already out there is difficult to understand because your infographic will simplify it.
Once it spreads, your brand will become the new “thought leader” in your niche.
Chandana is a Senior Content Writer for Simplilearn.com. She has a M.A. in English Literature from Gauhati University and is PRINCE2 Foundation certified. Her unique and refreshing writing style continues to educate and inspire readers from around the world.