WordPress (WP) has evolved into one of the most powerful content management systems (CMSes) in the world, making it an Internet aficionado’s best friend. Whether you’re doing brand management for your small business, movie reviews, or simply looking to protect your reputation online, WP comes equipped with the goods. Its intuitive user interface and easy controls make it the CMS of choice for millions of bloggers and over 14% of major websites across the Internet.
With over 14,000 plugins, modules, and extensions, and an average setup and customization cost well below its rivals Joomla and Drupal, it’s not difficult to understand why WP is the most popular blogging platform. More and more, WP is also being used as primary tool among marketers, e-commerce professionals and social media directors.
Social media plugins: WordPress allows bloggers to easily customize social media buttons for enhanced functionality and more efficient tracking of links and pingbacks. Plugins like Share This, Gregarious, I Love Social Bookmarking, Social Metrics and many others make WordPress one of the most diverse CMSes. Relative amateurs can integrate dozens of social media extensions into their blogs that will allow them to submit their content to social news aggregators and take advantage of powerful SEO and link building opportunities. Many of these plugins also allow you to oversee your analytics so that you know where your traffic is coming from.
E-commerce tools: WooCommerce, Cart66, Shopp, and others allow e-commerce businesses to customize their online presence with a variety of services and products. Many of these tools also offer search engine optimization, secure payment systems, and integration with a number of other vital tools like Amazon S3, shipping services, payment gateways and software translation tools like GlotPress. It should come as no surprise that both eBay and Yahoo use WP.
Powerful web tools, proponents and support: Don’t be fooled by WP’s clean, user-friendly dashboard. It utilizes powerful web server tools like Apache and AJAX that can keep major online magazines like the Wall Street Journal, Digg, CNN, Wired and Flickr running. WP is also used to run the sites of high volume business entities like Playstation, Samsung, Sony, GE, and Mozilla Firefox. Because WP is used so universally across the web it has by the far the greatest support community of any of the CMSes. There are dozens upon dozens of forums, tutorials, and blogs devoted to information about WP.
For these reasons and more, WP has emerged as the most powerful, most efficient, and most used content management system. The development of highly effective tools for blogging, marketing, e-commerce, and social media, as well as its sizable library of plugins and support communities, make it the best CMS out there.
This is a guest article by Jonathan Mitchell, a freelance Internet and web application blogger who consults companies about how to protect your reputation online.