You can make a ton of money blogging – so they say. Why, then, does your blog fail to bring in more than a few dollars every month? Is it because you’re a terrible writer without any good ideas? Probably not. More than likely, you’re committing a handful of mistakes that are holding you back and preventing you from reaching the people you’re intending to engage. Specifically, here are the top reasons why the average blog fails to generate revenue (and ways you can overcome).
1. Disconnect Between Blogger and Topic
“When it comes to creating a money-making blog, you don’t need a revolutionary idea,” entrepreneur Neil Patel says. “But your blog should be focused on something specific.”
And in addition to focusing on a specific topic, you need to ensure you’re writing in a niche that excites you. “If you don’t love the topic, it’ll show in your writing,” Patel says. “You need to be naturally curious about it, if not you’ll run out of ideas quickly. Most importantly, you won’t be able to consistently create content that will build your audience.”
This is something the average blogger doesn’t truly appreciate. They see an opportunity to launch a blog in a particular niche, but fail to understand the long-term importance of actually connecting with the subject matter. This lack of excitement shines through in the writing and suddenly the audience becomes disengaged. The easiest way to avoid this mistake is to take your time and choose a topic you can really get behind.
2. No Traffic Generation Strategy
When it comes to blogging, the statement “if you build it, they will come” is false. Anyone can build a blog, but that doesn’t mean people will visit. In order to drive traffic (and ultimately produce revenue), you need a proactive strategy in place for acquiring clicks.
The key to amassing substantial traffic is to take a multi-channel approach. This means targeting social media, search engines, backlinks, email marketing, and any other channel you have access to. A one-channel traffic generation strategy won’t get you very far.
3. No Subscribers
While it’s fun to study your blog’s traffic numbers and see how many people are reading what you write, the value of this metric pales in comparison to the total number of subscribers you have.
Subscribers are monetizable in a variety of ways, whereas onsite traffic is relatively limited in its capacity. When you have a subscriber, you can sell them products, direct them to new blogs, and let them know when a new blog post is published.
There are a variety of ways to get more subscribers – and everyone has their own theories – but the most effective option is to utilize opt-in forms on the blog itself. “By convincing people to subscribe, and removing barriers to them doing so, you can bridge the gap between a website visitor and another soon-to-be-devoted reader of your email marketing campaigns,” expert Justin Premick explains.
Currently, popup opt-in forms are considered most effective. They tend to work better than sidebar opt-in forms and allow you to reach readers who are otherwise too focused on the content to notice what’s happening in other areas of the page. Start researching some best practices for popup opt-in forms and see what you can do.
Start Making the Most Out of Your Blog
If you’re failing to generate significant revenue from your blog, there could be a number of causes. However, more than likely, some of the issues discussed in this article hit close to home. Push past them and you’ll begin to see your revenues steadily increase in the coming months.