Getting onto the first page of Google is every digital marketer’s dream for achieving SEO success. The link portfolio of a website is intrinsic to the website’s SEO success. However, building links that are both natural and authoritative can be challenging even for the savvy web marketer.
Don’t get into the rote of counting hyperlinks. Build credibility via natural content, media and other modes. This way you need not worry about Google’s wrath if you stick to the rules and build links naturally through real authoritative content, guest articles, etc. The thumb rule in marketing & search engine optimization for websites is to make sure you are adding real value to the world-wide web. Link building experts Digital Next recommend that businesses implement the following link building tactics that will quickly send your website up the rankings and allow your site to outperform competitors.
Check Competitor Links
This should be one of the first actions any website should conduct when formulating their link building strategy. You can take a look at the backlink profiles of the top ten sites in your industry and identify the link building pattern that has allowed them to rank successfully for their targeted keywords. You can use tools like Majestic.com, Ahrefs and Open Site Explorer to download the link data and then filter the links by authority and relevancy. You can then aim to get a link on the same or similar websites. As your link portfolio improves, so should the SEO performance of your website.
Broken Link Building
When this link building tactic is executed well, it is extremely effective. The process involves reviewing relevant websites for broken links in their content. You can use tools like Xenu Link Sleuth to scan the website for any broken links. Some web pages to scan include:
- Links pages
- Resource pages
- Blog posts
You can then submit the link to the Wayback machine to see what type of content existed on the page. The content can be revamped and published on your website.
Once the content is published, submit the old link to sites like Majestic.com, Ahrefs or Open Site Explorer to collect information on the sites that were linking to the web content.
Once this has been done, you can forward an email to those website editors informing them of the broken link, while suggesting your link with the revamped content to replace the old link. The impact of these acquired links should be powerful enough to get your site page 1 rankings across your target keywords.
This method might be old, but it still works effectively if the directories that are used are relevant and have authority. Some high authority directories include:
- BOTW (Best of the Web)
- Yellow Pages
- White Pages
- Thomson Local
Note: It is easy to fall into the trap of submitting your website to directory networks. Linking to these networks could cause your SEO rankings to decrease. When choosing a directory, consider the value that the directory will provide to a web user.
Another great way to get featured on highly relevant websites is to suggest your website’s content to publishers of content roundups in your industry. You can find content roundup publishers by conducting searches on Twitter and Google to find blogs that publish roundups in your niche. Get in touch with the editor and suggest some of your website’s content to be included in their next roundup.
Content embeds are a great way to earn links naturally. You can provide links on your own site or you can promote the content on external platforms and provide an attribution link to your site in the content’s description. For example, you could upload a video to YouTube and provide the attribution link in the description. If the content is embedded on another website, it should earn an attribution link to the platform as well as your website.
One of the quickest ways to earn high profile links to your site is by providing testimonials to your suppliers. Some of these suppliers may feature your testimonial on their homepage or even on a dedicated testimonials page. Both of these pages tend to have high authority which will filter through to your website.
Many webmasters want to acquire links from government websites, but have no idea how to successfully approach these sites to acquire links. There are several departments in the government who are looking for valuable and relevant information to share with their community. While acquiring links from national government organisations would be ideal, it would be easier to acquire links at the local or state level. Some ways to acquire these links include:
- Submitting your business to be listed on government directories.
- Submitting your business to be listed on local chambers of commerce.
Links from educational sites and institutions are great links to add to your website’s portfolio. Links can be from universities, colleges, primary and secondary schools, school support groups, etc.
Some of the ways to encourage links to your website include:
- Providing exclusive benefits to alumni.
- Providing research documents.
- Providing discounts to students.
- Providing awards or recognition to students.
- Providing internship and work experience opportunities to students.
- Providing sponsorship
- Contribute to student union groups.
- Submit news to the university’s media department.
- Host events with the university.
- Publicly endorsing universities and letting them know about it.
- Engaging in voluntary projects with the school.
- Advising the school on the success story of past students.
Engage in Partnerships with Other Local Businesses
You can promote your business and facilitate link sharing by promoting your products or services to other businesses in the local area. You may entitle local workers to ‘corporate discounts or premiums’. This can facilitate link sharing internally and within their corporate network.
One of the quickest ways to earn authority links to your site is by reclaiming mentions of your business, website, products or staff on external websites. You can use tools such as Mention.net, Google alerts or conduct Google searches for your business’s website, products, services, employees and spokespeople. Once you have compiled a list of sites that have mentioned your business or people affiliated with your business, outreach to the web editor, writer or journalist and ask them to provide an attribution link to your website, product or service catalogues or employee profiles.
These ten tactics have been proven to work. They are white hat methods that provide no risk to receiving penalties and when implemented, will guarantee improvements in a website’s SEO performance.